Global Venue Resourcing & Procurement for LA28
Introduction
A strategic home base advantage—for every team, brand, and delegation.
The LA28 Olympic Games will be more than just a sporting spectacle. It’s a global convergence of culture, competition, and logistical complexity—especially when it comes to venue sourcing. Countries, sponsors, brands, and support crews will all be navigating unfamiliar territory in the greater Los Angeles area, seeking venues not just for performance and preparation, but for connection, celebration, and comfort.
Towerhouse Global specializes in solving this complexity.
We’re not just booking buildings. We’re building purpose-driven environments that support high performance, high visibility, and high hospitality. Whether you’re sourcing a training ground for a national delegation, an exclusive hospitality suite for international guests, or a full-service base camp for a commercial brand partner—we know how to find, shape, and secure the right space.
This is global venue resourcing with local savvy.
Why Strategic Venue Procurement Matters for LA28
The LA region isn’t just sprawling—it’s nuanced. Olympic visitors will face challenges like traffic density, zoning regulations, neighborhood character, and fluctuating availability. You can’t simply Google a list of venues and expect a perfect fit. You need a local lens, a logistical mindset, and a team that’s been there, done that, and done it well.
Venue sourcing is more than a line item—it’s a strategy. The right venue impacts:
- Team performance (training proximity, privacy, and functionality)
- Brand impact (visibility, accessibility, and audience experience)
- Operational success (security, permitting, vendor access)
- Guest experience (location vibe, ease of access, and wow factor)
Towerhouse is your boots-on-the-ground partner in turning venue decisions into strategic advantages.
Our Approach to LA28 Venue Sourcing
We approach venue procurement the same way an athlete approaches the Games: with discipline, strategy, and the will to win.
1. Discovery & Intake
We start by understanding your goals:
- What does “success” look like for your venue?
- What type of audience, function, or experience are you planning for?
- Do you need high-capacity infrastructure or intimate, private functionality?
- Are you prioritizing proximity to Olympic zones, cultural landmarks, or airport access?
From delegations to luxury brands to national press teams, each client has different needs. We dig deep early to make the rest seamless.
2. Hyper-Local Market Intelligence
We don’t just scrape listings—we build relationships. We’ve spent years curating a network of venues across Greater Los Angeles:
- Studios, sound stages, and production-ready spaces
- Private estates, villas, and architectural gems
- Urban warehouses, industrial chic venues, and pop-up-ready spaces
- Hotels, resorts, and boutique properties
- Training facilities, athletic campuses, and sports-centric environments
We also stay tight with city permitting offices, local vendors, and security providers, so we’re always sourcing with real-time intel, not outdated assumptions.
3. Custom Shortlisting
Once we know what you’re looking for, we deliver a curated venue shortlist—not a spreadsheet of random leads. Every recommended location is pre-qualified, site-visited, and aligned to your specific program criteria.
We include:
- Site specs
- Photos & video walkthroughs
- Zoning & permit notes
- Custom fit analysis
- Comparative cost breakdown
This is venue procurement without the noise.
4. Negotiation & Lockdown
We don’t just find the venue—we secure it. Our team handles all negotiations, contract terms, and back-and-forth with owners, reps, and agents. We look out for red flags and push for favorable terms on your behalf.
We also consider scalability. If your program might grow, we negotiate options for expansion, flexibility, or longer terms. In an Olympic context, the ability to pivot is priceless.
5. Pre-Game Readiness & Post-Game Wrap
Once your venue is secured, we don’t disappear. Towerhouse supports:
- Pre-opening logistics (permits, security plans, tech needs)
- Event load-in and load-out timelines
- Local vendor integration (AV, catering, signage, cleaning)
- Onsite staffing, coordination, and contingency planning
And when the Games are done, we help with teardown, restoration, and reputation protection. We leave the venue—and your brand—in better shape than we found it.
Use Cases We Specialize In
Here’s a sample of how we support different clients:
🇫🇷 National Delegations
Need a training space in Pasadena, a secure residence in Santa Monica, and a cultural activation space in DTLA? We’ll make it all work in one cohesive footprint, optimized for performance, security, and hospitality.
🎯 Global Brands
Planning an Olympic hospitality house or fan engagement venue? We’ll help you source unforgettable locations that reflect your brand’s identity—and make logistical sense in the chaos of LA28.
📸 Media & Content Teams
Your crews need venues that are camera-ready, flexible, and compliant with production requirements. From rooftops with skyline views to soundproofed studio spaces, we’ve got you.
🎽 Athlete Support Services
Medical? Mental health? Recovery and regeneration spaces? We help source environments that support wellbeing and privacy, while being close to the action.
Why Towerhouse for LA28 Venue Sourcing?
Because we know LA—and we know live events. We’ve been producing world-class programs across Los Angeles for over a decade. We understand the intricacies of entertainment permitting, traffic flow, local politics, cultural pockets, and timing windows. The LA Olympics will be a beast. We’re your local handler with global experience.- Based in LA. Connected worldwide.
- Decades of live event production expertise.
- Unrivaled access to hidden gems and hard-to-get locations.
- Proven track record of Olympic-scale planning and delivery.
Your LA28 Venue Strategy Starts Here
Whether you’re a delegation looking for a home base, a sponsor planning something spectacular, or a media crew seeking the perfect production backdrop—Towerhouse Global is ready to be your behind-the-scenes partner.
Our team doesn’t just book venues. We create mission-ready environments that drive performance, power storytelling, and elevate the Olympic experience for your team, your brand, and your audience.
Let’s make your LA28 venue strategy a competitive edge—not a last-minute scramble.
Talk to Towerhouse. Let’s build your Olympic footprint, starting today.
Procurement Partnerships
Real results start with the right relationships.
When it comes to the Olympic Games, procurement isn’t just about buying stuff. It’s about building a network of high-performance partnerships that keep everything running on time, on budget, and without chaos.
From securing equipment and technology to coordinating catering, furnishings, transportation, and signage—procurement is the operational engine behind your LA28 activation. But here’s the thing: you can’t just source vendors. You need to source the right vendors, with local credibility, Olympic-scale capacity, and a shared commitment to excellence.
That’s where Towerhouse Global comes in. We’re not just venue specialists—we’re procurement strategists. We plug your team into a tested, trusted network of partners who are already primed for the unique demands of LA28.
We know who’s great, who’s scalable, who plays well with others, and who’s going to ghost you at the eleventh hour. That’s the edge you need when everything’s on the line.
What Makes a Great Procurement Partner?
Let’s be real: not every vendor is built for Olympic business.
Your LA28 strategy demands more than local listings and Yelp reviews. It demands:
- Capacity to scale for the size and scope of Olympic activations
- Compliance and certification with local regulations and security protocols
- Cultural sensitivity when working with international delegations and global brands
- Lightning-fast responsiveness and clear communication across time zones
- A reputation for delivery under pressure, with receipts to prove it
We’ve already built this network. These are the partners we’ve worked with, vetted, and relied on over years of large-scale activations. They show up, stand out, and deliver when it matters.
The Towerhouse Procurement Partner Network
We don’t just maintain a list—we maintain relationships. Here’s a glimpse at the categories we cover:
⚙️ Infrastructure & Logistics
- Staging, rigging, and temporary structures
- Power, HVAC, and lighting support
- Portable buildings and modular installations
- Secure storage and freight logistics
- Road closure and traffic mitigation specialists
🎥 Technology & AV
- Broadcast-grade A/V partners
- LED walls and digital signage systems
- Livestream production teams
- Interpretation and translation services
- Connectivity providers (fiber, WiFi, backup systems)
🍽️ Food & Beverage
- Caterers who understand high-volume, VIP, and cultural nuance
- Mobile kitchens and pop-up culinary experiences
- Beverage and bar services with full compliance
- Health and safety-certified suppliers
🪑 Fixtures, Furnishings & Signage
- Furniture rental and custom fabrication teams
- Branded signage and wayfinding
- Scenic design and environmental graphics
- Sustainability-conscious materials and reusables
🚐 Transportation & Mobility
- VIP car services and shuttle operations
- ADA-compliant mobility solutions
- Parking and crowd flow logistics
- Athlete and staff transport solutions with secure protocols
🧑💼 Staffing & Services
- Multilingual host teams and brand ambassadors
- Credentialed security partners
- Guest experience teams for hospitality zones
- Setup/strike labor and tech ops support
And if you’re looking for something not on the list? We probably know exactly who to call.
Partnership Vetting: Our Procurement Standards
Towerhouse doesn’t just say “yes” to any vendor. Every procurement partner we bring into the fold meets rigorous criteria. Our three-part vetting process ensures quality and alignment from day one:
1. Performance Proven
Has this partner executed at scale before? Can they handle Olympic volumes, demands, and standards of excellence? We require verified past performance, not just promises.
2. LA28-Ready
Does the partner have experience working in the Los Angeles metro area? Do they understand local permitting, venue requirements, and transportation complexity? We prioritize LA-fluent teams that won’t get tripped up by red tape.
3. Cultural Compatibility
Are they collaborative? Communicative? Aligned with your values? We believe procurement is personal—your partners are a reflection of your brand. That’s why we seek teams that operate with integrity, transparency, and professionalism.
Custom Procurement Strategies by Client Type
Not every client needs the same setup—and that’s the point. Here’s how we tailor procurement strategies based on who you are and what you’re aiming to achieve:
🏋️♂️ National Teams & Delegations
We handle procurement for everything from temporary training equipment and recovery facilities to athlete-focused catering and private transportation. Sensitive needs. Zero friction.
🌎 International Sponsors & Brands
Looking to launch a multi-week hospitality activation or fan experience? We coordinate a full procurement matrix that supports structure build-outs, immersive tech, staff, and services—ready for prime time and fully on-brand.
📡 Media Teams & Broadcasters
Production-specific procurement is its own universe. We align you with lighting, rigging, internet, soundproofing, and backup systems that match your production brief—and keep your coverage glitch-free.
🛡️ Government & Diplomatic Delegations
We understand the heightened protocols and sensitivities around diplomatic teams and VIPs. Our vetted procurement partners work discreetly and in sync with your internal security and support services.
The Power of Local Partnerships
Procurement at this level isn’t just tactical—it’s political. That’s why local partnerships matter.
Towerhouse has spent years building relationships in LA that get things done faster, smarter, and smoother. From building inspectors to venue managers to niche vendors that no one else even knows exist—we bring the power of the local into every global operation.
That means:
- Faster permitting timelines
- Easier vendor compliance
- Better rates and service agreements
- VIP access to high-demand resources
- Fewer surprises. More solutions.
Olympic-scale procurement is hard enough. Don’t go it alone. We’ve got the map, the contacts, and the leverage to make it work.
Procurement That Protects Your Brand
This isn’t just about acquiring materials and services—it’s about building an environment that performs under pressure and leaves a lasting impression.
Towerhouse takes procurement personally. We don’t just ask, “What do you need?”—we ask, “What will it take to deliver this flawlessly, in the real world, under Olympic scrutiny?”
That’s the difference between checking a box and raising the bar.
Ready to Build Your LA28 Procurement Strategy?
If you’re coming to LA with Olympic ambitions, you need more than a budget and a checklist. You need a procurement partner who’s already embedded in the ecosystem, who knows what works, and who can anticipate what might not.
Towerhouse Global is that partner.
Let us help you build the infrastructure, services, and support systems you need to bring your vision to life—on time, on budget, and on brand.
We don’t just connect you to partners. We connect you to peace of mind.
Let’s build your LA28 program with zero friction and maximum momentum.
Site Inspections & Feasibility Studies
Every square foot counts when you’re building on the world stage.
In Olympic-scale operations, assumptions are expensive. A space might look perfect online—but until you’ve walked it, measured it, tested it, and stress-tested it again, you don’t really know what you’re dealing with.
That’s why site inspections and feasibility studies are core to Towerhouse’s venue procurement strategy. They aren’t a “nice to have”—they’re a competitive advantage.
Before you commit to a venue, we go deep. We pressure-test the space, the surroundings, and the operational realities. We ask the hard questions early, so you’re not dealing with hard problems later.
And in LA—where geography, zoning, utilities, and city politics vary neighborhood to neighborhood—doing your homework isn’t optional. It’s mission-critical.
Why Site Inspections Matter (Especially in Los Angeles)
The LA metro area is a logistical labyrinth. What looks like a straight shot on the map can be a two-hour detour in rush hour. That charming villa in the hills? It might not accommodate delivery trucks. That warehouse downtown? It may be missing critical load-bearing infrastructure or face noise curfews.
You can’t make high-stakes decisions based on photos or promises. That’s how programs fall apart before they even launch.
Towerhouse site inspections remove the guesswork. We personally walk the space, validate vendor access, evaluate power capacity, test Wi-Fi signal, inspect sightlines, check zoning restrictions, and talk to neighbors. We know what to look for—because we’ve seen what happens when no one does.
Our Site Inspection & Feasibility Process
From first look to final approval, our process is built to surface every red flag, green light, and gray area that could impact your event.
1. Pre-Inspection Intelligence
Before we even step on site, we pull zoning records, Google Earth overlays, city permit histories, neighborhood event data, and traffic impact studies. We show up informed—and looking to confirm, not guess.
2. Physical Walkthrough
We conduct a full walkthrough with our production, technical, and logistics teams—plus any stakeholders you want present. During the inspection, we evaluate:
- Venue access (for guests, staff, vendors, and emergency services)
- Loading docks, staging areas, and backstage flow
- Power availability, HVAC capacity, and network infrastructure
- Sound bleed, light pollution, and neighborhood restrictions
- ADA compliance and egress safety
- Proximity to Olympic zones and transportation hubs
We also take dozens (sometimes hundreds) of reference photos and videos for remote teams to review.
3. Feasibility Scoring & Reporting
After the inspection, we produce a full feasibility study for your team. This is more than a checklist—it’s an executive summary of everything you need to know to make a go/no-go decision, including:
- Logistical viability (Is the site truly functional for your needs?)
- Financial outlook (What hidden costs might show up later?)
- Permitting risks (Are you likely to get city approval?)
- Timeline fit (Can it be ready on schedule?)
- Required upgrades (What will you have to bring in?)
- Strategic positioning (Does it align with your brand goals or athlete needs?)
We score every venue across key metrics and flag any critical concerns.
4. Contingency Planning
If there’s a real risk the site won’t work—now or later—we provide contingency recommendations. Backup sites. Alternate timelines. Vendor shifts. We always have a Plan B (and usually a Plan C).
When Feasibility Is a Make-or-Break Factor
Some LA28 activations are more sensitive than others. Here’s where site inspections become non-negotiable:
🏋️♀️ High-Performance Training Spaces
Athletes require quiet, secure, adaptable environments with proper flooring, equipment access, and recovery zones. We inspect for environmental control, privacy, and stress loads.
📹 Broadcast & Media Installations
Does the venue have sightlines? Will nearby activity interrupt sound? Is there enough power and data capacity to handle a full production crew? We get the answers before you hit record.
🏛️ Diplomatic & Governmental Facilities
Security is everything. We assess perimeters, ingress/egress, surveillance zones, and on-site privacy to ensure compliance with international standards.
🎉 Brand Activations & Fan Experiences
These are the loud, proud, high-traffic moments. That means we’re checking for crowd flow, sound ordinances, staging zones, and brand visibility opportunities.
LA-Specific Site Challenges (and How We Solve Them)
Let’s talk about the local curveballs. LA isn’t a single city—it’s a patchwork of jurisdictions, rules, and topographies. Here are a few pitfalls we navigate daily:
- Hillside venues with no commercial truck access
→ We bring in offsite staging or partner with local vendors for last-mile delivery.
- Historic properties with preservation restrictions
→ We identify design-friendly solutions that comply with landmark status.
- Industrial zones with noise curfews
→ We run sound studies, assess acoustic treatments, or source alternate schedules.
- Limited parking or guest access
→ We develop shuttle programs, valet solutions, or hybrid remote-site operations.
This is where feasibility work shines. Before a dollar is spent or a guest list is printed, you know exactly what’s real—and what’s not.
Remote Inspection Capabilities
Not all stakeholders can fly into LA for a walkthrough. That’s why we offer:
- Real-time video site tours with our production team
- 360-degree venue scans for VR viewing
- Detailed inspection reports with annotated maps, callouts, and risk notes
- Drone overviews of property access, surroundings, and roof conditions
- Live Q&A follow-ups post-inspection
We turn “Wish I was there” into “I’ve seen everything I need.”
The Towerhouse Advantage
What sets our inspection and feasibility process apart? A few things:
- We’ve done it hundreds of times. Not just for LA28—across years of high-stakes activations.
- We don’t sugar-coat. If there’s a dealbreaker, we say it plainly. No surprises. No spin.
- We know what can be fixed—and what can’t. That comes from experience, not guesswork.
- We think like producers, not brokers. Our team is made up of people who have executed these programs. We know what’s at stake when a venue falls short.
Feasibility First, Regret Never
You don’t want to learn your venue is a no-go after you’ve sent invites, shipped equipment, or briefed a head of state. That’s why site inspections and feasibility studies aren’t a last-minute add-on—they’re your first step toward Olympic success.
With Towerhouse, you’ll never walk into a space blind. We bring you clarity, confidence, and contingency—so you can move forward knowing everything’s been pressure-tested.
Before you build the moment, build the foundation.
Let’s walk your LA28 venues now—so you can run your program later.