Olympic Event Production Services
Stage Design & AV Setup
Because at LA28, you don’t just put on a show—you make a statement.
There’s a stage at every Olympic moment—whether it’s a high-impact sponsor reveal, a cultural performance, a press conference, or a private delegation ceremony. The question isn’t if you’ll need one. The question is how bold, beautiful, and bulletproof it needs to be.
At Towerhouse Global, we design and build stages that aren’t just platforms—they’re platforms for storytelling, emotion, and unforgettable connection. Our AV systems don’t just amplify sound and light—they amplify meaning.
Whether you’re hosting heads of state or diehard fans, our team knows how to turn any space into a stage—and any stage into an Olympic-worthy experience.
The Stakes Are High. The Setup Can’t Be Average.
Let’s get real: LA28 is not the place to cut corners. A stage that underperforms doesn’t just make you look unpolished—it undermines your entire message.
You need:
- Structural integrity and safety that exceeds code
- Lighting and audio that create clarity, not chaos
- Video and LED integration that feels cinematic
- Flexible layouts that adjust to different formats and audience sizes
- Design that aligns with your brand, not just the blueprint
- Fast turnaround and smart rigging in tight Olympic timelines
Towerhouse delivers all of that—and then some. Because we don’t just build sets. We build shows people talk about.
Our Approach to Stage & AV Design
Great stage production is the perfect intersection of technical precision and creative ambition. We live in that intersection.
1. Concept & Creative Integration
It starts with the story. We ask:
- What moment are you trying to create?
- What should guests see, hear, and feel?
- How should the brand or mission come through?
- How can we surprise or elevate the expected?
We then align with your creative, brand, and content teams to make sure the stage isn’t just functional—it’s part of the narrative.
2. Spatial & Site-Based Design
Next, we look at the environment. Every LA28 venue—from rooftops to ballrooms to temporary pavilions—comes with its own limitations and opportunities.
We handle:
- Load-bearing assessments
- Stage elevation and audience sightlines
- Power availability and distribution
- Rigging points and ceiling heights
- Weatherproofing and wind rating (for outdoor setups)
- ADA and performer access
No cookie-cutter stages here. Everything is site-specific and purpose-built.
3. Technical AV System Design
Once the physical layout is dialed, we engineer the AV setup. Our in-house experts and longtime technical partners collaborate on:
- Audio clarity & coverage
No hot spots. No dead zones. Just crystal-clear sound wherever you stand. - Lighting design
Mood, focus, intensity, movement—everything dialed for impact and adaptability. - Video systems
LED walls, projection mapping, live feed, IMAG—we bring your visuals to life. - Control systems & redundancy
State-of-the-art switchers, servers, and backup systems so your show stays live, no matter what.
We also integrate interpretation systems, teleprompting, stage monitors, and show caller positions as needed.
Designed for Speed, Built for Safety
Olympic events move fast. Setup windows are tight. Site access can be restricted. And no one wants a last-minute “we’re not ready” moment.
Towerhouse stages and AV systems are engineered for:
- Rapid load-in and setup
- Tool-less or minimal-tool assembly when possible
- Modular design that scales up or down
- Safety-first construction with full documentation
- Redundant power and failover systems for AV
We coordinate closely with venue ops, fire marshals, and security teams to ensure compliance and peace of mind—without creative compromise.
Types of Stages We Specialize In
We’ve built stages in some of the most challenging (and rewarding) Olympic environments. Here are a few formats we know inside and out:
🎤 Brand Presentation Stages
Launches. Reveals. Sizzle reels and CEO mic drops. These stages are sleek, dramatic, and built for showtime.
🎶 Performance Stages
Live music. Cultural showcases. Dance. Theatre. We build stages that support performance physically and visually, with A-grade sound and lighting.
🎥 Media & Press Platforms
Tiered camera platforms. Live broadcast stages. Interview zones. We know how to design for press optics and coverage logistics.
🥂 Hospitality & VIP Stages
Smaller stages for speeches, toasts, or panels in luxury spaces. Designed to be elegant, quiet, and technically invisible.
🏅 Ceremonial Staging
Flag raisings. Medal moments. Dignitary speeches. These stages must be culturally precise, emotionally resonant, and photographically perfect.
It’s Not Just Gear—It’s Crew
A killer AV rig means nothing without the right hands running it. Towerhouse brings in seasoned pros who know:
- How to troubleshoot under pressure
- How to run clean cues in live environments
- How to operate quietly and professionally in mixed-audience spaces
- How to integrate with international broadcast or Olympic event crews when needed
We don’t just hire techs. We build teams. Because show flow is everything.
Our Secret Weapon: Show Call & Run-of-Show Integration
Towerhouse doesn’t just build the stage and bounce. We can run the show, too.
We provide:
- Show call teams and stage managers
- Cue scripting and timing
- Rehearsal coordination
- Run-of-show design and digital distribution
- Last-minute guest or speaker integration (no sweat)
Because when you control the stage and the show—you control the entire guest experience.
Real-World Ready for LA28
We know LA. And we know LA28 will come with:
- Venue access restrictions
- Permitting complexity
- Union and crew coordination
- Multi-lingual, multicultural programming
- Tight broadcast timelines
- Complicated brand approval layers
Towerhouse is built for this. We’ve navigated these waters for years. We bring the agility of a boutique crew with the muscle of a world-class production firm.
When the Spotlight Hits, Be Ready
Your Olympic moment may last 10 minutes. But the impression it leaves? That’s forever.
That’s why your stage and AV can’t be an afterthought. It needs to work flawlessly, look breathtaking, and reflect your brand’s values, tone, and ambition.
At Towerhouse, we help you make the most of your moment—with precision, professionalism, and a little production magic.
Let’s light the stage. Set the tone. Steal the show.
Your LA28 story starts here.
Rehearsal Coordination
Because Olympic moments don’t leave room for “Let’s wing it.”
Behind every awe-inspiring Olympic reveal, show, or ceremony is a brutal truth: it took hours of disciplined, intentional rehearsal to make it look effortless.
Whether it’s a high-profile speech, a cultural performance, a brand showcase, or a multi-camera live broadcast, success isn’t about luck—it’s about practice. Precision. Repetition. Timing. Coordination. And contingency.
At Towerhouse Global, we don’t just schedule rehearsals—we engineer them. From pre-visualization to cue calling to full show simulation, we run the table to make sure your live moment hits exactly the way it was imagined.
Because when LA28 arrives, there are no second takes.
Why Rehearsals Matter More at LA28
Let’s be blunt: Olympic-scale productions are the ultimate stress test. Tight timelines. Global audiences. Multilingual crews. Live broadcast requirements. Zero margin for error.
If you don’t rehearse properly, things go sideways fast:
- Mic cues are missed
- Speakers forget blocking
- LED content is off-tempo
- Camera ops can’t find the right angle
- Security mismanages talent access
- The big “wow” moment… doesn’t wow
That’s why Towerhouse treats rehearsal coordination like the main event before the main event. Because it is.
Our Rehearsal Philosophy: Plan It, Block It, Run It, Own It
Great rehearsals don’t happen by showing up and “seeing what works.” They happen because someone built a plan—then adapted in real time when the plan met reality.
Towerhouse manages rehearsals with military-grade discipline and showbiz-grade agility. Here’s how we break it down:
1. Pre-Rehearsal Planning
Before anyone touches a mic or steps onstage, we’ve already mapped:
- Run-of-show documents with minute-by-minute cue flow
- Content cue sheets and AV trigger points
- Talent blocking, script marks, and entry/exit points
- Wireless frequency coordination and tech assignments
- Staff and crew rehearsal calls
- Contingency scenarios (Plan B? We’ve got a Plan D.)
We create detailed rehearsal schedules with color-coded departments, hard stops, and transition buffers. Everyone knows where they’re supposed to be and when.
2. Technical Checks & AV Sync
Day one of rehearsal is always tech-first. We run:
- Sound checks, mic tests, and comms verifications
- LED and screen content tests in sync with run-of-show
- Lighting programming and cue timing
- Camera blocking and switcher rehearsals
- Redundancy system simulations (What happens if PowerPoint fails? We’ve got you.)
This is where we make sure the gear is talking before the people do.
3. Talent Blocking & Walkthroughs
Once the tech is stable, we get people moving:
- Show hosts, speakers, and performers rehearse stage movement
- Voiceover and cue prompts are timed and practiced
- Entrances, transitions, and exits are drilled repeatedly
- Interpretation and translation flow is tested live
- Confidence monitors and teleprompter lines are reviewed for pacing
We’re not just teaching people where to stand—we’re building muscle memory under pressure.
4. Cue-to-Cue Runs
We run through key transitions and high-impact moments to stress test:
- Lighting shifts
- Sound fades
- Live camera switches
- Script-to-content triggers
- Audience response timing (laughter, applause, cutaways)
This is where 90% of “surprises” show up—so we can eliminate them before showtime.
5. Full Show Runs
With all the components in place, we execute full start-to-finish rehearsals:
- With and without an audience
- With backup teams observing
- With timing logged to the second
- With show callers on comms as if it’s live
This is where you find out whether your show flows—or just survives.
Who We Coordinate With
We don’t rehearse in a vacuum. Towerhouse leads full-team integration across:
- Show directors and producers
- Stage managers and show callers
- AV tech teams (audio, video, lighting, projection)
- Camera ops and broadcast partners
- Talent managers and speaker support
- Security and backstage logistics
- Interpreters, translators, and accessibility specialists
- Venue staff and Olympic committee liaisons
We make sure everyone is working from the same script, speaking the same language (literally and figuratively), and running the same clock.
Special Considerations for Olympic Events
Rehearsals at LA28 won’t be typical. Here’s what we’re already solving for:
🌍 Multilingual & Multicultural Talent
We build in time and tools for multilingual presenters, interpreters, and non-native English speakers to rehearse comfortably and confidently.
🕒 Ultra-Tight Timelines
You might get one load-in night, one tech window, and one full dress. We make every minute count.
🎥 Live Broadcast Integration
We work shoulder-to-shoulder with broadcast teams to rehearse camera angles, cue points, and live-switching choreography.
🛡️ Security-Cleared Talent & Dignitaries
Heads of state and VIPs may only appear for one pre-run. We maximize time with pre-briefs, blocking stand-ins, and comms rehearsal.
💡 Environmental Factors
Outdoor rehearsals? We factor in sun position, ambient noise, weather delays, and safety adjustments for heat or rain.
Tools We Use to Run World-Class Rehearsals
Our toolkit includes:
- Time-coded show control software
- Rehearsal tracking apps and digital cue sheets
- Virtual stage visualization and blocking maps
- High-speed comms and in-ear systems
- Onsite printers for updated scripts and schedules
- Rehearsal call sheets delivered daily (and updated hourly if needed)
Plus, we build a rehearsal war room onsite, where Towerhouse leads can manage everything from timing adjustments to talent wrangling.
People Make the Practice
Rehearsals only work if the people running them know how to lead. Our team includes:
- Show callers with Olympic, entertainment, and live TV experience
- Stage managers who can command a space without killing the vibe
- Speaker support teams who build confidence and fix nerves
- Tech directors who translate creative ambition into executable cues
- Wranglers and runners who get talent where they need to be on time—every time
We don’t just run rehearsals. We direct calm, confident, professional energy that brings the whole machine to life.
Practice Like You Perform
We believe this deeply: the way you rehearse is the way you show up. Olympic programs are too important to “wing it” or “figure it out on the day.”
Towerhouse doesn’t just run rehearsals—we lead them with intention, integrity, and total control. We ask the right questions. We fix the issues others miss. And we make sure everyone feels ready—because they are.
No chaos. No confusion. Just clean, crisp, fully-aligned execution.
That’s what Towerhouse brings to every LA28 rehearsal.
Live Show Calling & Execution
Because when the lights go up, there’s no pause button.
There’s a moment in every Olympic activation where the planning ends and the performance begins. The doors open. The cameras roll. The guests settle in. And all eyes turn to the stage.
Now it’s live.
This is the moment where flawless execution matters more than anything else—and where Towerhouse Global steps fully into the spotlight. As your show caller and execution lead, we turn months of planning, programming, and rehearsing into one seamless, emotionally resonant, technically perfect experience.
No missed cues. No awkward delays. No panicked scrambles. Just precision, pacing, and a show that lands exactly how it was meant to.
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What Is Show Calling (and Why It’s Mission-Critical)?
Show calling is the nerve center of any live production. It’s the person in the headset—usually backstage or in a control room—calling every cue: lights, sound, video, movement, transitions, talent entries, camera switches, and more.
It’s equal parts:
- Air traffic controller
- Orchestra conductor
- Crisis manager
- Timekeeper
- Hype artist
- Calm-in-the-eye-of-the-storm professional
And it’s the difference between a show that flows and a show that falls apart.
At LA28, where expectations are global and the margin for error is microscopic, your live show needs more than a schedule—it needs a seasoned show caller with a steady hand and a sharp mind.
That’s Towerhouse.
Our Philosophy on Show Execution
We approach show calling like a championship performance. It’s not just about following a script—it’s about reading the room, anticipating needs, and making hundreds of micro-decisions in real time to keep the show on track.
Our execution mantra:
- Scripted, but never rigid
- Focused, but never inflexible
- Flawless, but always ready to improvise
This isn’t amateur hour. It’s Olympic-level leadership under pressure.
Our End-to-End Execution Services
Towerhouse handles every aspect of live show execution, from the first cue to the final fade-out.
1. Pre-Show Run-of-Show Finalization
Before we ever get on comms, we make sure the script is show-call ready. That means:
- Time-coded cue sheets
- Talent entrance/exit markers
- Audio/visual trigger points
- Contingency cue trees (What happens if someone doesn’t show? If the mic fails? If we’re 7 minutes behind?)
We work closely with your producers, creatives, and tech leads to lock it all down.
2. Comms Systems Setup
We ensure everyone is on the right channel—literally. Our team configures a reliable, fail-safe communication system that connects:
- Show caller
- Audio lead
- Lighting director
- Video switcher
- Stage manager
- Talent wranglers
- Camera ops (if integrated)
- Venue ops (if needed for crowd cues, pyrotechnics, etc.)
Everyone hears exactly what they need—no more, no less.
3. Live Show Calling
This is where it all comes together. From our show calling station (FOH, backstage, or broadcast truck), we drive the show forward in real time:
- Verbal cue calls for every technical element
- “Stand by” and “Go” pacing that keeps the team aligned
- Real-time adjustments based on audience reaction, timing shifts, or unexpected hiccups
- Direct comms with stage managers and wranglers to manage talent flow
- Backup plan triggers if something breaks, skips, or gets delayed
We don’t just keep the show moving. We make it feel effortless.
4. Real-Time Problem Solving
Live shows never go exactly as planned. The magic is in how smoothly the fixes happen.
Towerhouse show callers are trained to:
- Re-sequence cues in real time
- Verbally cover delays to maintain momentum
- Communicate calm, focused updates to the entire crew
- Activate Plan B (or C) before the audience even notices a glitch
- Log real-time notes for post-show debrief
Stress is part of the job. Panic isn’t.
Who We Call Shows For
We’ve called shows in ballrooms, arenas, studios, rooftops, red carpets, and stadiums. For LA28, here’s where our show calling chops shine brightest:
🏅 Olympic Hospitality Activations
Whether it’s a brand-hosted lounge with daily programming or a multi-tiered partner event with speakers, entertainment, and reveals—our show callers handle the flow with white-glove precision.
🎙️ Press & Media Events
From media briefings to multi-language panel discussions, we ensure camera cues, translation support, and speaker intros run flawlessly and on time.
🎭 Cultural & Entertainment Performances
Timing is everything in a performance. We cue dancers, lighting sequences, musical stings, and video walls down to the beat—literally.
🧑💼 Government & Delegation Programs
Dignitaries and VIP guests need events that feel secure, dignified, and tightly run. We coordinate with security and protocol teams to cue confidently, even under tight restrictions.
The Human Element: Calm, Clear Leadership
Towerhouse show callers are more than technicians—they’re leaders in the moment.
Our team is trained to:
- Stay composed, even under pressure
- Communicate clearly and concisely on comms
- Maintain situational awareness of everything happening on stage, backstage, and beyond
- Keep the energy and morale up during long, high-stakes events
- Interface professionally with VIP speakers and talent
We’re the calm voice in your ear, keeping it together while everything moves at Olympic speed.
Our Tech & Tools
We use a battle-tested suite of tools to support show execution:
- Timecode-controlled cue software (QLab, ETC, etc.)
- Digital and printed run-of-show scripts
- Realtime cue logging
- Comms headsets with private channel breakouts
- LED countdown clocks and FOH timers
- In-ear monitors for hosts or talent
- Redundancy audio/video triggers (because power outages happen)
No matter what system you’re using, we speak the language—and make it work.
Post-Show Debriefs & Performance Logs
Once the show wraps, our job’s not done. We log everything:
- Cue success/failure notes
- Timing deviations
- Talent no-shows or last-minute changes
- Guest behavior that affected show flow
- Staff performance feedback
This post-show analysis helps inform future events, refine performance, and ensure your next production runs even better.
At LA28, Execution Is Everything
Let’s be honest: all the planning, design, and branding in the world doesn’t matter if your live show falls flat. Olympic audiences are sophisticated, global, and impossible to fool. They’ll notice if something’s off. And they’ll remember it.
With Towerhouse on comms, your show doesn’t just run on time—it runs with purpose, energy, and polish.
We don’t just hit cues. We land moments.
Let’s make your LA28 production one that defines your legacy.