On-Site & Online Merchandise Solutions for LA28
Branded Merchandise Design & Sourcing
Because the memory of the moment lives in the merch.
At LA28, every hat, hoodie, tote bag, badge, bottle, pin, and patch isn’t just a product—it’s a memory waiting to happen. Branded merchandise isn’t just a line item. It’s the physical embodiment of an experience. It walks out the door with your audience, shows up on social feeds, and travels the world in carry-ons and camera rolls.
Towerhouse Global delivers end-to-end branded merchandise solutions designed to make every product feel personal, premium, and powerfully aligned with your Olympic presence. Whether you’re outfitting a VIP lounge, stocking an e-commerce storefront, building a giveaway strategy, or designing uniforms for staff and volunteers—we design and source merch that’s worthy of the five rings.
Why Merch Matters at LA28
Let’s be real: people don’t just want a lanyard. They want a piece of the moment. A way to show they were there, part of something historic, and connected to a brand that meant something.
Here’s what smart merch does:
- Extends your brand visibility beyond the venue
- Creates emotional attachment to your activation
- Generates secondary media exposure (hello, unboxing videos)
- Offers revenue potential through retail and resale
- Reinforces sponsorship value through physical impressions
And when done well, it turns a one-day event into a lifetime keepsake.
Our Approach to Merchandise Design & Sourcing
We don’t think in catalogs. We think in experiences. That means every piece of merch is designed with your brand, your audience, and your environment in mind.
1. Strategy-First Design Briefing
Before we make a single sketch, we work with your team to understand:
- What emotion should this item evoke?
- Where will guests receive it? (VIP suite, retail zone, doorstep delivery)
- Is this a keepsake, utility item, wearable, or collectible?
- What’s the sustainability story?
- How does this align with Olympic brand guidelines and your own identity?
From there, we map out product tiers, design directions, packaging strategies, and rollout timelines.
2. Custom Creative Design
Towerhouse offers full-service creative for:
- Product concepting and sketching
- Logo placement and brand integration
- Material, finish, and color palette selection
- Limited-edition drops or exclusive collaborations
- Custom packaging design and insert collateral
We also ensure full alignment with LA28 and IOC licensing standards, down to the thread color.
3. Sourcing & Production Management
We source globally—and responsibly. Our sourcing team handles:
- Vendor selection based on product category, cost, and capacity
- Sustainability and fair labor certification review
- Sample creation and QA testing
- Timeline management (production + shipping)
- Contingency planning for customs, shortages, or event delays
We’ve sourced for global brands across the tightest deadlines. LA28 is no exception.
Merchandise Categories We Deliver
Whether you’re looking for hype, utility, style, or surprise—we’ve got it covered:
🧢 Wearables
- T-shirts, polos, hoodies, jackets
- Hats, beanies, scarves
- Socks and limited-edition footwear
- Staff and volunteer uniforms
- Branded safety gear (vests, masks, wristbands)
👜 Carryables
- Tote bags and backpacks
- Luggage tags and fanny packs
- Laptop sleeves and travel pouches
🎁 Gifting & Collectibles
- Enamel pins and limited-edition badges
- Keychains, medals, challenge coins
- Art prints and numbered memorabilia
- Welcome kits with custom packaging
💧 Utility & Wellness
- Water bottles, hydration packs, coffee tumblers
- Hand sanitizer, lip balm, sunscreen kits
- Power banks and phone grips
♻️ Eco-Friendly Products
- Bamboo utensils and straw kits
- Upcycled or recycled fabric goods
- Compostable packaging
- Refillable notebooks or reusable signage slates
We’ll help you balance practicality with impact—so your merch gets used, not tossed.
Customization That Feels Intentional
We go beyond slapping a logo on stock gear. Every customization choice tells a story.
🪡 Embroidery, Patches, & Labels
- Woven labels that subtly reinforce brand prestige
- Embroidered emblems for collector appeal
- Heat-transfer graphics for modern, minimalist looks
🖨️ Printing & Finishing
- Screen printing, foil stamping, UV spot finishes
- Pantone matching to ensure brand color accuracy
- Matte vs. gloss packaging treatments
- Custom sizing, cuts, and material upgrades
🎨 Storytelling Through Packaging
We make opening the merch feel as good as getting it:
- Co-branded inserts
- Info cards about materials or sustainability
- Thank-you notes with activation callouts or QR codes
- Collector-series numbering or artist credits
From the moment it’s in their hands, your audience should feel your brand.
Sourcing That Doesn’t Compromise
Olympic merch requires a different level of trust. Towerhouse sources through vetted, ethical supply chains to ensure:
- Compliance with Olympic and brand partner sourcing standards
- Sustainability certifications (FSC, GOTS, BSCI, WRAP)
- Fair labor and safe working condition documentation
- Quality consistency across batches and locations
- Transparent cost forecasting and contingency planning
We believe responsible sourcing is good branding.
Retail, Gifting, or Giveaway? We Handle All Three.
Our merch solutions can be built for:
🛍️ On-Site Retail
Pop-up shop inventory designed to move fast and look premium. We advise on:
- Display strategy
- POS system integration
- Price tiering
- Stock forecasting by venue or event type
🎁 VIP Gifting
Luxury-level merch for partners, athletes, or executives. Think:
- Embossed travel kits
- Custom-branded apparel with monogramming
- Welcome boxes with guided unboxing experiences
🎉 Fan Giveaways
High-volume merch with impact. Stadium handouts, street team bundles, or contest prizing—designed for visibility, utility, and delight.
And yes, we’ll package, kit, ship, and deliver across venues, cities, and continents.
Merge the Physical with Digital
Want to get futuristic? We can integrate your merch with:
- NFC tags that unlock digital content
- QR codes that connect to event schedules or apps
- AR filters triggered by a logo or design
- Digital twins for collectible merchandise (hello, Olympic NFTs)
Now your pin isn’t just a pin—it’s a portal.
Why Towerhouse?
Because we don’t do generic. We do branded, intentional, unforgettable.
We’ve worked with some of the biggest names in global events, and we’ve learned that great merch:
- Extends your brand’s emotional shelf life
- Creates new touchpoints beyond the venue
- Delivers ROI through impressions, experience, and social sharing
At LA28, don’t just hand out merch. Hand out meaning.
Towerhouse will design it. Source it. Deliver it. And make it unforgettable.
Pop-Up Stores & E-Commerce Platforms
Because your merch should be everywhere your audience is—on-site, online, and on demand.
At LA28, merchandise isn’t just a memory—it’s a moment. It’s a crowd magnet. A revenue stream. A walking advertisement. And it only matters if your guests can access it—wherever they are, whenever they’re ready.
That’s why Towerhouse Global delivers integrated, end-to-end pop-up and e-commerce solutions designed to meet Olympic-scale demand with boutique-level curation. Whether you’re selling collector pins in a VIP lounge, fan gear at a downtown fan zone, or athlete apparel online to a global audience, we make the experience seamless, on-brand, and operationally bulletproof.
Because this isn’t a merch table. It’s a merchandising ecosystem.
Why Physical + Digital Retail Must Work Together at LA28
Let’s call it like it is: if your merchandise program doesn’t show up at every touchpoint, you’re leaving revenue, visibility, and engagement on the table.
The LA28 audience expects:
- Pop-ups that feel premium, not temporary
- Online shopping that’s fast, frictionless, and global
- The ability to buy from their phones, from the venue, or from halfway around the world
- Real-time access to limited drops, collabs, and collectibles
- A unified brand experience across both physical and digital platforms
Towerhouse ensures your retail presence isn’t just available—it’s unmissable.
Our Pop-Up Store Strategy: Retail That Moves With the Moment
Pop-ups at the Olympics aren’t about selling T-shirts. They’re about turning physical space into branded experience—and doing it fast, smart, and flawlessly.
1. Modular Store Design
We build retail that adapts to your footprint:
- Freestanding kiosks
- Mobile merch carts
- Shipping container stores
- Immersive brand activations with integrated retail
- High-volume setups for fan zones and arenas
- Low-footprint, high-impact setups for VIP and sponsor zones
Everything is designed for fast load-in/load-out, integrated POS, and eye-catching display that aligns with your brand and the energy of the Games.
2. Branded Experience First, Sales Second
Our pop-ups don’t look like generic booths. They look like branded experiences—because they are. We deliver:
- Custom signage and storytelling displays
- Lighting and layout that match your design DNA
- Product displays organized by category, drop, or collection
- Interactive elements like digital try-on screens, AR merch walls, or selfie stations
- QR-to-purchase flows for overflow or digital exclusives
We blend the hype of streetwear culture with the operational discipline of an Olympic activation.
3. Staffing & Sales Optimization
Towerhouse handles full staffing strategy, including:
- Branded retail staff and ambassadors
- Inventory specialists
- Security personnel (as needed for high-value items)
- Multilingual support for international shoppers
- POS training and support on mobile-first platforms
We keep the lines short, the energy high, and the transactions smooth.
Our E-Commerce Platform Strategy: Your Store, Global-Ready
Pop-ups serve the local audience. But your brand—and your merch—have a global fanbase. Towerhouse builds e-commerce platforms that serve both.
1. Branded Online Stores
We create fully custom e-commerce storefronts aligned with your Olympic identity:
- Your URL or subdomain
- Fully mobile-optimized
- Shopify, WooCommerce, or custom builds
- Live product updates, featured collections, and limited-edition countdowns
- Multi-language support
- Currency and shipping logic based on user location
You control the brand. We power the engine.
2. Real-Time Inventory Sync
Our backend connects pop-ups and online stores to ensure:
- No overselling
- Real-time inventory updates across platforms
- Geo-targeted inventory logic (e.g., “Only available in-venue”)
- Automated restock notifications
- Tiered access to merch (e.g., early drops for VIPs or app users)
Your store should know what’s in stock before your customer does.
3. Flexible Fulfillment Options
We offer hybrid fulfillment strategies to match the Olympic pace:
- Ship-to-venue for in-person pickup
- Ship-to-home for global audiences
- Local pickup lockers at major Olympic venues
- VIP delivery service for high-tier guests
- Green shipping options for sustainability reporting
Towerhouse coordinates with global logistics partners to make sure every order lands where it should—fast and friction-free.
Seamless Checkout, Anywhere
From your merch kiosk to your online cart, we make buying effortless.
✅ Contactless Payments
- Tap-to-pay
- Apple Pay, Google Pay, and major digital wallets
- POS systems pre-integrated with your accounting backend
✅ QR-Driven Sales
- QR codes on signage and tags to buy online instantly
- Scannable product discovery zones at physical pop-ups
- Drop alerts and special unlocks for guests who scan onsite
✅ Unified Cart Experience
- A user can start shopping at a venue kiosk and complete the purchase on their phone or back at the hotel
- Cross-promotion of in-store exclusives and online-only drops
Your retail experience follows the guest—not the other way around.
What We Sell (And How We Sell It)
Towerhouse supports full-stack merchandising strategy, including:
🛍️ Retail Sales
- Pop-up stores at venues, fan zones, and athlete lounges
- On-site impulse sales for trending products or collabs
- End-of-day revenue reports and inventory sync
🎁 Gifting & Sponsor Swag
- Digital ordering for partners or VIP guests
- Custom storefronts with exclusive access and bulk ordering
- Fulfillment tracking and signature-required delivery
📦 Online-Only Collections
- Collab drops
- Limited-edition artist series
- Athlete-partnered capsule lines
- Olympic nostalgia releases post-Games
We help you create—and control—hype across every platform.
Data, Insights & Optimization
Retail isn’t just about what you sell—it’s about what you learn.
Towerhouse e-commerce and pop-up solutions deliver:
- Sales heatmaps by venue, product, or hour
- Conversion rates across in-person and online stores
- Inventory velocity for real-time replenishment
- Customer behavior data (opt-in) to inform future marketing
- Demographic insights to refine design and pricing
This is more than a store—it’s a strategy lab.
Security, Compliance & Scalability
We build retail systems that scale and secure:
- PCI-compliant checkout systems
- Full compliance with IOC licensing and LA28 brand standards
- Verified vendor sourcing for authorized Olympic merchandise
- Secure data collection and opt-in marketing logic
- Uptime and performance monitoring for digital storefronts
- Contingency planning for supply chain or tech disruptions
Whether you’re selling 500 hoodies or 500,000 pins, we’re ready.
From Cart to Connection—Towerhouse Makes It Happen
At LA28, the story doesn’t end at the activation—it lives on through what people take with them. A hat becomes a conversation starter. A hoodie becomes a photo backdrop. A tote bag ends up halfway across the world and still speaks for your brand.
Pop-up stores. E-commerce platforms. Unified strategy. Seamless logistics.
Towerhouse makes your merchandise move. Let’s build the retail experience LA28 will never forget.
Inventory & Sales Analytics
Because your merch strategy shouldn’t run on instinct—it should run on insight.
At LA28, merchandise will move fast. Pop-up shelves will empty. Online carts will fill. Limited drops will go viral. And if you’re not watching it all in real time, you’re not managing a merchandise program—you’re flying blind.
That’s why Towerhouse builds real-time inventory and sales analytics directly into your on-site and online merchandise ecosystem. From stock counts to revenue by SKU, our platform gives you a single pane of glass to track, optimize, and respond—across every product, every location, every minute.
Because Olympic events move at breakneck speed. And your retail operation? It needs to move faster.
Why Inventory & Sales Data Is the Engine of Olympic Merch
Here’s the truth: merch at LA28 is more than a souvenir—it’s a business line. You’re not just offering keepsakes. You’re driving:
- Real revenue
- Brand awareness
- Guest satisfaction
- Sponsor activation ROI
- Operational efficiency
And every one of those metrics is powered by one thing: the ability to see what’s happening in real time—and act on it.
With Towerhouse analytics, you’re not guessing what’s working. You’re knowing what’s selling, where it’s selling, and what needs to happen next.
Our Analytics System: One Dashboard, Total Clarity
We centralize data from every pop-up store, every e-commerce sale, and every inventory point into one intuitive, mobile-friendly dashboard that gives you:
🛒 Sales Analytics
- Real-time sales volume by SKU, category, or collection
- Sales by location, store, or event zone
- Conversion rates (in-store traffic vs. sales)
- Time-of-day sales heatmaps
- Sales by payment type (tap-to-pay, cash, card, etc.)
- Product pairings and bundle effectiveness
📦 Inventory Analytics
- Live inventory levels by item, size, and location
- Auto-alerts for low-stock or out-of-stock items
- Replenishment recommendations based on demand velocity
- Sell-through rate per product (how fast it’s moving)
- Shrinkage detection (lost, damaged, or miscounted product)
- Restock cycle tracking and logistics sync
You’ll know what to push, what to pause, and what to restock—all before your guests even notice.
Real-Time, Venue-Specific Tracking
Each Olympic venue, fan zone, hospitality suite, or pop-up store has its own traffic patterns, audience profiles, and demand curves. Towerhouse tracks each location independently so you can:
- Identify which products sell best where
- Shift high-demand stock between venues on the fly
- Adjust pricing or promotions by zone
- See which venues need staff reinforcement or layout changes
- Forecast crowd movement based on point-of-sale spikes
It’s not just inventory data. It’s operational intel.
E-Commerce Meets On-Site: Unified Analytics
When you sell both online and in-person, your systems need to talk to each other. Towerhouse’s platform unifies sales and stock data across:
- Physical pop-up stores
- Mobile checkout points
- Online store platforms (Shopify, WooCommerce, etc.)
- VIP gifting portals
- Sponsor-specific microsites
This gives you:
- Centralized SKU management
- Global view of top sellers
- Realtime sync of low-stock alerts to online store
- Guest behavior tracking across channels
- Split revenue reporting for partner activations or licensing models
No more separate spreadsheets. Just smart, connected data.
Forecasting & Demand Planning
Olympic merch is high-stakes: overstock, and you eat margin. Understock, and you miss revenue and frustrate guests. Towerhouse’s analytics help you strike the perfect balance.
Our forecasting tools include:
- AI-powered sales prediction models
- Event-based demand curves (e.g., opening ceremony vs. midweek lull)
- Weather + foot traffic data integrations
- Historic sales trends for similar activations
- Pricing elasticity models for promotional optimization
- Auto-generated restock orders based on real-time thresholds
You can prepare better, pivot faster, and maximize every SKU’s performance window.
Reporting That Makes Sponsors Smile
Merch isn’t just about internal wins—it’s also a key part of your partner value proposition. Sponsors want to see that their presence isn’t just visible, but impactful.
Towerhouse delivers co-branded reporting that shows:
- Sales tied to sponsor-branded merchandise
- On-site vs. online visibility and conversions
- QR or NFC scans from branded merchandise or signage
- Merchandise redemption stats from promo codes or event activations
- Heatmaps showing guest movement to sponsored sales zones
- Social lift tracking from shared merch content (optional via UGC scraping)
It’s the kind of ROI proof that turns one-time sponsors into long-term believers.
Granular Control, Massive Scale
Whether you’re running one merch table or 50 retail locations, Towerhouse gives you total control at every level:
- National or global view for executives
- Venue-level dashboards for ops leads
- SKU-level views for inventory managers
- Sales performance views for brand and product teams
All data is permission-controlled, exportable, and formatted for live presentation or post-event analysis.
Need to push a price change across 12 stores? Done.
Need to see what sold best in one zip code? Easy.
Need to prepare a sales report in under five minutes? Already done.
Automation That Saves Time & Prevents Loss
Smart automation turns your analytics into action:
- Auto-reorder triggers for hot products
- Dynamic pricing suggestions based on sell-through rate
- Real-time alerts for sales dips or spike anomalies
- Inventory audit schedules based on historical shrinkage risk
- Abandoned cart alerts (online) and upsell prompts (in-store)
These aren’t just insights—they’re revenue-driving tools.
Secure, Compliant, and Scalable
Olympic operations require enterprise-level reliability. Towerhouse systems are:
- Cloud-based for multi-venue access
- Encrypted and PCI-compliant for financial and customer data
- Scalable to millions of transactions per day
- Localized for global currency and tax logic
- Fully integrated with IOC and LA28 brand and reporting standards
And with 24/7 support, your merch machine never slows down.
Post-Games Reporting & Strategic Review
Once the flame goes out, the data still matters. Towerhouse provides a full post-Games wrap-up that includes:
- Total sales performance
- Top-selling SKUs by channel and zone
- Inventory leftover vs. forecast
- Revenue by merch category
- Partner impact reports
- Sustainability impact (e.g., recycled items sold, shipping reductions)
- Recommendations for future events or licensing extensions
It’s not just a report—it’s a roadmap.
If You Can Track It, You Can Improve It
At LA28, merchandise will be everywhere. In hands. On heads. Online. On Instagram. But behind every great product moment is an engine of smart, responsive data.
Towerhouse gives you that engine—and the tools to make every insight count.
Real-time tracking. Smart forecasting. Full visibility.
Let’s turn your merch program into a data-powered success story.