INCRUISES
12 DISCIPLINES, ONE PARTNER · 6,500 ATTENDEES · 10 MONTHS, CONCEPT TO CURTAIN
Global event production company for experiential & live events
One Call.
Global Execution.
No Complexity.
The event production company that agencies and brands call to deliver experiential activations, corporate events and live shows in 50+ countries. We make complex events feel simple.
Global Reach.
Local Expertise.
Four regional headquarters, in Colorado Springs, Zagreb, Johannesburg and Kuala Lumpur, and production crews in 50+ countries. One call gets you the venue, the permits, the local suppliers and a team that already knows the market.
Tap a dot for the event brief
Regional HQEvent site
Where Towerhouse Global has produced events
4 regional headquarters and 32 event locations are plotted on the map. Hover or tap any marker to reveal its event brief.
- Arena Convention in Los Angeles, USA, at Galen Center (USC): 9,000 attendees, 10,000 seats (2019). Full-service production, A to Z.
- Arena Convention in Las Vegas, USA, at Thomas & Mack Center (UNLV): 13,000 attendees, 18,500 seats (2018–19). Full event production.
- Arena Mega-Event in Dallas, USA, at American Airlines Center: 20,000 attendees, 21,000 seats (2015). Faith-based mega-event production.
- Executive Incentive in Phuket, Thailand, at InterContinental Phuket (Kamala Beach). Multi-day program with marine logistics, gala and content capture.
- Multi-Venue Program in London, UK. Multi-venue production in a flagship European market.
- Arenas + Convention in Atlanta, USA, at State Farm Arena (formerly Philips Arena) and Georgia World Congress Center (1.4M sq ft) and Gwinnett Center Arena (13,000 seats · 2010).
- Arena Production in Chicago, USA, at United Center (concert arena): 23,500 capacity.
- Arena + Convention in New York, USA, at Jacob K. Javits Center (Manhattan) and Meadowlands Arena (20,000 seats · New Jersey). Arena and convention production.
- Arena + Convention in Miami & Fort Lauderdale, USA, at Kaseya Center (formerly American Airlines Arena · Miami) and Fort Lauderdale Convention Center: 2 arena productions, 19,600 seats.
- Convention Campus in Orlando, USA, at Orange County Convention Center: 2.1M sq ft exhibit space. Repeat productions over the years.
- Arena Convention in Nice, France, at Palais Nikaïa (French Riviera): 6,250 seated, 9,000 with standing.
- Resort Program in Albufeira, Algarve, Portugal, at EPIC SANA Algarve (clifftop resort): 229 rooms, 9 meeting rooms, 26,900 sq ft.
- Resort Program in Luštica Bay, Montenegro, at The Chedi Luštica Bay (Adriatic resort): 111 rooms.
- Global Convention in Belgrade, Serbia, at Belgrade Arena (September 2026): 6,500 attendees, 67 countries, 8,900 tickets sold. 42 speakers.
- Creator Activation in Berlin, Germany, at Spindler & Klatt (May 2026): 150 creators, 36 days, call to show.
- Expo Centre in Shanghai, China, at Shanghai World Expo Exhibition Center (Pudong · permanent Expo 2010 venue): 70,000 sq m indoor exhibition space.
- Arena + Expo in Hong Kong, China, at Hong Kong Coliseum (12,500 seats) and AsiaWorld-Expo (70,000+ sq m of halls). Repeat productions.
- Arena Production in Manila, Philippines, at SM Mall of Asia Arena (Manila Bay): 15,000 seated, 20,000 full house.
- Arena + Expo in Singapore, at Singapore Indoor Stadium (12,000 seats) and Singapore EXPO (100,000+ sq m of halls).
- Exhibition Campus in Bangkok, Thailand, at IMPACT Muang Thong Thani (built for the 1998 Asian Games): 140,000+ sq m indoor event space.
- Arena Production in Mexico City, Mexico, at Arena CDMX (Azcapotzalco · Arena Ciudad de México): 22,300 capacity.
- Convention Centre in Cancún, Mexico, at Cancún Center (Hotel Zone · Punta Cancún): 7,200 sq m exhibit space, 7,000 sq m meeting space.
- Arena Production in Bogotá, Colombia, at Movistar Arena (Teusaquillo · beside Estadio El Campín): 14,000 capacity.
- Convention Centre in Lima, Peru, at Lima Convention Center (San Borja): 10,000 capacity, 18 rooms.
- Arena Production in Santiago, Chile, at Santander Arena (formerly Movistar Arena · Parque O'Higgins): 15,500 concert capacity.
- Arena Production in Buenos Aires, Argentina, at Movistar Arena (Villa Crespo): 15,000 capacity.
- Exhibition Campus in São Paulo, Brazil, at Distrito Anhembi (Santana · formerly Anhembi Parque): 75,000+ sq m exhibit halls.
- Convention Centre in Sydney, Australia, at ICC Sydney (Darling Harbour): 35,000 sq m exhibit space, 7 exhibition halls.
- Arena Production in Melbourne, Australia, at Rod Laver Arena (Melbourne Park): 14,820 seats.
- Arena Production in Auckland, New Zealand, at Spark Arena (formerly Vector Arena · Quay Park): 12,000 capacity.
- Arena Production in Dubai & Abu Dhabi, UAE, at Coca-Cola Arena (Dubai · 17,000 capacity) and Etihad Arena (Abu Dhabi · 18,000 capacity).
- Arena Production in Riyadh, Saudi Arabia, at Kingdom Arena (Hittin · Boulevard City): 26,000 seats.
Event Production Case Studies
Proof, not promises. Four recent programs, from a 15,000-seat arena launch in Zurich to a six-city product launch delivered in a synchronized 48-hour window.
A Partner That Does It All
Bespoke event production services under one contract with our accountable team. Take the whole program or just the pieces you need for your event.
In Their Words.
BelievemewhenItellyou,there’snoweaklinkswhenyouworkwithTowerhouseonyourevent.
Marc Accetta
Global Venue Resourcing & Procurement
ARENAS TO BEACHES — SOURCED IN 50+ COUNTRIES
From arenas and stadiums to private beaches and desert flats, we secure the right venue in over 50 countries. Local contacts, pre-vetted specifications and negotiated rates mean the space is locked before your competitors have made a single call.
Front of House Design & Implementation
BLUEPRINTED FROM MACRO TO MICRO
We blueprint every guest touchpoint, from the macro flow to the micro detail. Entrances, wayfinding, brand moments and dwell zones are designed, built and dressed so the first impression lands exactly as intended.
Event Production
DEPLOYED IN 50+ COUNTRIES — SINCE 2009
Full-scale live event production honed across 50+ countries since 2009. Staging, lighting, audio, video and show-calling run under one accountable team, so even the most complex show simply works on the night.
Customizable Ticketing Systems
BUILT FOR ANY GATE, ANY MARKET
A configurable ticketing platform built for any gate and any market. Tiered pricing, access control, resale rules and real-time reporting flex to your event instead of forcing your event to fit the tool. Delivered through our dedicated ticketing partnership.
Registration & Credentialing
ZERO-FRICTION CHECK-IN, EVERY CITY
Zero-friction check-in in every city you land. Pre-registration, on-site badging and tiered credentials move guests, crew and VIPs through the door in seconds, not queues, with live headcount visible the whole way.
Event Safety, Security & Crowd Management
500,000-PERSON CROWDS, MANAGED
Crowds of up to half a million, planned and managed to standard. Our event security and crowd-management leads have run crowds of 500,000 in Nairobi. Risk assessment, ingress and egress modelling and trained security keep the experience calm, compliant and safe from first gate to final exit.
On-Scene & Online Merchandising
POINT OF SALE TO POINT OF SHIP
From point of sale to point of ship, we run merchandise as a revenue channel. On-site retail, live inventory and integrated e-commerce capture demand in the room and long after the lights come up.
Hospitality, VIP & Catering
140 VIPS OR 15,000 SEATS — SAME STANDARD
Whether it is 140 VIPs or 15,000 seats, the standard never moves. Green rooms, hospitality suites and full catering are delivered with the same precision and warmth at every scale.
Transportation & Logistics
BOOTS, TRUCKS, AND CARGO — ON TIME, EVERYWHERE
Event logistics without borders. Freight, ground moves and crew travel are sequenced across borders so people and equipment arrive exactly when the schedule demands.
The Production Partner Behind Global Brands
OurClients
50+
Countries
6
Continents
4
Regional Headquarters
2009
Operating Since
Your Crew. One Call Sheet.
Producers, show directors, security leads and logistics specialists whose credits include Live Nation stadium tours, the Olympic Games and the FIFA World Cup, and crowds of 500,000 people. Tap any profile to meet your crew.
Colorado Springs
Colorado Springs
Zagreb
Nairobi
Colorado Springs
Colorado Springs
Colorado Springs
Colorado Springs
Johannesburg
Colorado Springs
Colorado Springs
Zagreb
Kuala Lumpur
SydneyAlex NgAsia Production — Hong Kong
Let’s Build Your Moment.
Still have questions? Talk to our team.
Event Production Questions, Answered
An event production company turns an event plan into a working live experience. Towerhouse Global handles venue sourcing, staging, lighting, audio and video, ticketing and registration, security and crowd management, hospitality and logistics under one contract, so a single accountable team owns every detail from first call to final load-out.
A planner organizes an event; a production company builds and runs it. Planners typically manage schedules, guest lists and vendors. A production company like Towerhouse Global engineers the physical show, from venues and technical production to security, crowd flow and logistics, and runs it on the day.
Yes. Towerhouse Global has produced events in 50+ countries and runs four regional headquarters, in Colorado Springs, Zagreb, Johannesburg and Kuala Lumpur. Local crews and long-standing supplier relationships in each region mean the same standard in every market, whether it’s one flagship event or a multi-country program.
Yes. Agencies and brands are our core clients. Many agencies bring us in as their production partner: they own the creative and the client relationship, and we deliver the venues, production, logistics and on-site teams in any market.
We produce corporate events and executive retreats, conferences and speaking events, product launches and brand activations, live music and festivals, and faith-based events and gatherings, from 140-guest VIP programs to 15,000-seat arena shows.
As early as you can, especially for arenas and multi-country programs, where venues book up first. When timelines are tight, we can move fast: the Masters of the Universe creator activation in Berlin went from first call to live show in 36 days.
Every program is priced against its own scope: venue, technical production, staffing, logistics and hospitality. We don’t use a rate card. Share your market, dates, audience size and goals, and we’ll build a budget around your actual event.
Crowd safety is planned before the doors open. Our security and crowd-management leads have run events of up to 500,000 people, and plan risk assessments, ingress and egress routes and trained security teams with local authorities for every event.
Experiential marketing is live, immersive brand experiences that people take part in, rather than advertising they watch. It includes brand activations, pop-ups, product launches and brand tours. We produce these experiences for agencies and brands, and deliver them to the same standard in any city.