Why Choose Our Experiential Marketing & Production Agency
When you partner with our experiential marketing agency, you become connected with our extended international network of movers and shakers. We’ve got a contact for everything… in every country. We utilize key partnerships to meet your needs if we identify an element that is outside the scope of our expertise. These contractors are long-time associates and trusted service providers. We count on them to help us strategize, solve problems, and make your event shine.
It's All About The Outcome
Your goals are our goals. We define event success based on whether you achieve your desired outcomes.
New Vision
Whether you’re in the entertainment or the corporate world, we’ll expand your vision, design a creative approach, and help you craft a unique experience.
Experience Architecture
We architect live events from the outside in, creating holistic, immersive experiences that bring out the best in talent and capture audiences.
Exhaustive Planning
We map out every detail of the experience to ensure a seamless, uplifting flow from entry to exit.
Flexible Production
Our team can pivot and problem-solve in the moment, anywhere in the world. We anticipate the unexpected and prepare for the unforeseen.
A Team You Can Believe In
Our experience is deep, our network spans the globe, and our team is world-class. We prove it through the results we deliver.
Managing Event Production For More Than 20 Years
For 20 years, David has been involved in the touring and live entertainment industry. He’s starred in many roles, from the merch table to guitar tech, playing guitar, tour manager and manager. In 2009, David launched The 709 Agency (now Towerhouse Global), focusing on artist management, live events and touring. Since this time, he’s managed several successful artists, designed tours and produced more than 100 live events in over 25 countries.
David is now a seasoned global live-event producer, designing projects for clients and leading a team of highly skilled production experts. His decades of experience in the industry give him a strong understanding and creative perspective. He is multilingual, speaking and/or understanding many languages, including German, Russian and French. David is a native of Alabama, but lives in Colorado with his wife and son. He is an avid skier, golfer, traveler, hunter and “wanna-be” Master Chef. Follow David on Instagram here: Instagram.com/davidgtodd
David Todd
Managing Director / Exec Producer
Meet Our Team
The Towerhouse Global team comprises live event and tour experts from around the globe. Our collective experience is what sets us apart. We are as diverse in our work experience as we are in our backgrounds. Every member of the team brings a unique skill set and perspective, which enables us to architect truly unique experiences for our clients, whether in entertainment or the corporate world.
Kevin Waterbury
Director of Sales & Marketing
Kevin brings to Towerhouse a unique convergence of sales experience and award-
winning creative vision.
Kevin is a tenured sales and marketing professional equipped with management and leadership skills that help pin our client’s revenue needle in the black.
More recently, he has applied creative concepting skills to help Towerhouse clients coming from a variety of industries.
A strategic thinker who never loses sight of
the ultimate goal: client success through measurable event ROI. Kevin is the creative utility knife who ensures that your next event makes dollars and makes sense.
Martina Pogacic
Ticketing and Project Manager
Born and raised in Zagreb, Croatia, Martina forged her experience as a production and stage manager during the last 20 years throughout Central Eastern Europe.
After finishing the University of Agronomy in Zagreb, Croatia, life took her under the wing
of show business.
As a production manager, she helped build one of the region’s fastest-growing promotion companies across the former Yugoslavia.
She led and coordinated all Live Nation shows in her region, from big stadium shows like
U2, Bon Jovi, The Wall, Metallica, RHCP to arena shows like Beyonce, Rammstein, Cirque
du Soleil, George Michael, Sade and many more.
In 2017 she opened her own company Show Production Ltd. As a director, production/stage manager, and entertainment advisor, she operates worldwide, spanning everything from major live concerts and private shows to high-profile conferences. Her festival credits include Ultra Music Festival (2015-2016), Echowaves (2018), and Tbilisi Open Air (2019).
Her passion lies in connecting with diverse cultures and communities around the world, thriving on the unique dynamics of international collaboration.
Sean Smith
Global Safety/Security Director
Smith is an expert in site surveys, security logistic planning and implementation for large scale events, conferences and personal protection movements.
He has worked with a wide range of government organizations including local, federal and international agencies.
While training at the prestigious “Blackwater” Academy, a private military company founded by former Navy SEAL Erik Prince. Smith developed numerous contacts both in the country and abroad.
Smith has overseen major events in Nairobi, Kenya, drawing crowds of over 500,000 people at Uhuru Park. He has also directed the security logistics for “MegaFest” in Johannesburg, South Africa.
Partnering with National and State police, Smith’s understanding of international dynamics ensures events have the proper security platform necessary.
Mr. Smith is responsible for building an accountable, security-conscious culture within any organization or event.
Sean also oversees the development of secure, high-standard infrastructure and operational procedures that seamlessly integrate contracted armed security with in-house safety personnel at large corporations.
Smith has also held many positions in his 25 years of expert experience, including law enforcement, dynamic prison entry, physical security consultations, and community policing, which allows Smith to partner with local communities and implement teams within that community.
This fosters goodwill and allows local manpower to stimulate and govern their peers. Sean resides in Dallas, TX
John Van Stan
Director of Venue Security
John Van Stan is a highly respected and experienced security and risk
management professional.
For the past 40 years, John has worked on
developing and implementing safe crowd management planning and
effective implementation strategies.
He has gained this experience working in a wide variety of public entertainment events. These range from corporate seminars to huge
sporting events.
John has also worked globally on many international music concerts and festivals.
In addition, he has also provided close protection services to many high-profile music and film industry celebrities.
Prior to event management, John served in the military, the police and the fire brigade. These service experiences provided a solid, disciplined base to develop efficient crowd management planning strategies.
Tenia Padilla
Event Coordinator / Team Logistics
Tenia Padilla is a production and logistics coordinator. She has a very wide-range of experience with many artists and organizations.
Tenia is an expert in transportation, hotels, and logistical matters for global events.
Tenia has worked and continues to work with many clients, including WWE, DoubleTree Hotels, T. Rowe Price, WorldVentures, Kanye West, Alice Cooper and many more.
Tenia helps clients stay extremely organized with their event logistics and hospitality. You can expect 100% transparency, a devoted work ethic and attention to detail when working with Tenia.
A proud Omaha native, avid concertgoer, and dog lover, Tenia has called four U.S. time zones home before taking her travels worldwide with Towerhouse Global.
Kassie Monroe
Event Project Manager
Kassie is an accomplished Executive Project Manager and FOH (Front of House) Manager with over 10 years of experience in the live events industry.
Throughout her career, Kassie has developed expertise in event and incentive travel planning, logistics coordination, and ensuring seamless execution from start to finish.
Her leadership and organizational skills have been key in delivering high-quality experiences, regardless of the scale or complexity of the event.
Passionate about creating memorable and impactful events, Kassie thrives on the energy and challenge of live productions, bringing a detail-oriented and proactive approach to every project she leads.
Albert Reynaga
Event Production Coordinator
With over 20 years of experience in the live event/touring industry, Albert has been able to amass a wealth of experiences and stories to last a lifetime.
With primary expertise as a
production coordinator/production assistant, he has been able to work in a wide variety of live
and virtual events, including CD/DVD recordings, conferences, concerts, corporate events, and
one-offs.
Albert also has plenty of experience as a stage manager, graphics op, site
coordinator, VIP host, back-of-house coordinator, truck loader/unloader, and any other role
where an extra set of hands may be needed. Completely fluent in Spanish, he has traveled
extensively across most of the US and Latin America (as well as Europe, Africa, and Asia) with a variety of clients and events, and in several different roles. Albert is currently part of the
Towerhouse Global team, traveling and helping produce events all over the world.
Originally from San Antonio but now Houston-based, Albert has a Bachelor of Music degree in
Music Marketing from the University of Texas – San Antonio. He is an avid bass player and
sports fan, enjoys listening to music, cooking, traveling, and spending time with his wife and
kids when not on the road.
Yusuf Abukar
Front of House Manager
With over a decade of experience in event management, Yusuf brings a wealth of expertise to ensuring seamless, safe, and memorable event experiences.
Specializing in creating both public and internal routing maps, he expertly designs the flow of large-scale events to guarantee efficient movement and safety for all attendees.
His work behind the scenes includes collaborating closely with security teams and venues to craft meticulous ingress and egress plans that prioritize crowd safety and smooth transitions.
Yusuf’s exceptional communication skills allow him to seamlessly manage event information across multiple channels, ensuring that every attendee is informed and engaged from start to finish.
His hands-on approach to signage, overseeing everything from concept to execution, ensures that every element is thoughtfully designed, guiding attendees smoothly through the event while enhancing the overall experience and reinforcing the brand’s identity.
Yusuf has been a pivotal figure in the success of countless large-scale productions, bringing a visionary approach and an unwavering commitment to operational excellence that set him apart in the industry. His ability to anticipate challenges and deliver innovative solutions ensures that every event not only meets but exceeds expectations.
Yusuf’s passion for creating exceptional event experiences leaves a lasting impression on clients and attendees alike, positioning him as a leader in the ever-evolving world of event production.
Monico Perez
Show Director
Monico, has over 25 years of professional global experience in the live music industry, including a diverse range of critically acclaimed productions.
Monico has specific expertise in the management and execution of live concert touring, with entertainment and event projects involving multiple stakeholders.
Monico currently resides in Frisco, TX and enjoys time with his family when he’s not at a live event.
Jerald McBride
Event Production Assistant / Coordinator
Jerald McBride is a Detroit native, and Founder of AdWater Media – a full-service, Detroit-based creative agency that specializes in promoting large-scale entertainment events and experiential marketing.
Alex Ng
Asia Production Manager
Alex Ng is a live event specialist based in Hong Kong, providing consultancy, production support, technical expertise and creative services.
Alex has proven herself as a brand-builder, successfully facilitating several “home-grown” HK brands and continues to do so. She empowers people’s and companies’ ideas to help turn those into live events.
With over 26 years in the business, Alex has worked with countless artists and events, overseeing production and logistics.
Alex primarily focuses on large, live music productions, however, she has also produced high-end fashion shows, sporting and corporate shows.
Alex’s client list is a who’s who of artists and events. To name a few: Live Nation Events, AEG, Kanye West, Ed Sheeran, Metallica, Coldplay, Cirque Du Soleil, Ultra Music Festival and much more.
Alex has worked across the globe, however, she specializes in Asian events and works regularly in HK, Singapore, Thailand, China, Taiwan, and Malaysia. She’s also worked in the UK and Australia.
Alex speaks both English and Cantonese, and holds an EU and HK passport. Alex enjoys organic gardening, cooking and traveling.
Frank Abromeit
Europe Partner Producer
Frank Abromeit started his first engagement on tour in 1985, and soon after, he worked for various well-decorated artists and promoters in Germany, Switzerland, Italy and the UK.
His work experience for touring productions includes Production Management, Tour Management, Site Co-ordination and Tour Accounting.
Touring nationally, continentally and globally has served his love for travelling the world and experiencing the diversity of people and cultures.
Around the turn of the millennium, International Exhibitions, Corporate Events as well as Major International Sport Events became a core focus of his career
His degree in General Management laid the foundation for Project Management roles for technical service suppliers at the Olympic Games (Torino, Vancouver, London, and Rio), the Commonwealth Games in Delhi, the Asian Games in Korea, the FIFA World Cup in Germany, and the UEFA European Championship in France.
Frank has a natural talent for organising and planning complex and time-sensitive operations. He loves working with multi-cultural teams and accomplishing corporate goals as a shared experience.
During his assignments, he was able to demonstrate how to use cultural diversity within the team and the geographical environment to the advantage of the outcome of the project.
Frank was born and raised in Germany but has spent most of his life traveling and living around the world. Since 2002, he has been based in Switzerland. A native German speaker, he also speaks fluent English.
Living in the bilingual part of Switzerland strengthened his French, while two years of touring with an Italian artist deepened his understanding of Italian too.
Max Jantasuwan
Asia Coordinator / Associate Producer
Max Boontawee Jantasuwan is a dynamic young entrepreneur and progressive business thought leader, whose passion for the business events industry fueled his success.
He is now the Owner and Founding CEO of a successful event and destination management company, Events Travel Asia Group, headquartered in Thailand.
ETA is a partner with Towerhouse Global in Asia and helps to produce several events per year in Hong Kong, Thailand, Singapore, the Philippines and many other places.
ETA provides both production and logistical support across Asia in the form of transport, security, venue procurement and much more.
Max’s hands-on approach to the business cultivated his strength in implementing strategies that allowed his business to continue thriving despite the challenges faced by Thailand and the region over the past few years.
Max is known for his ability to bridge cultural differences and infuse a collaborative approach into meetings and incentive programs the company manages.
Max serves as the chairperson for the marketing committee at TICA (Thailand Incentive and Convention Association), as it is one of the many ways he contributes to the industry he cares very much for.
It is through his humility and spirit of excellence that he earned the well-deserved respect from industry peers as well as the AFECA (Asian Federation of Exhibition and Convention Associations) Young Professional Award in 2017.
Max resides in Bangkok and Chiang Mai with his partner, Ritz.
Ian "Spider" Digance
Australia / NZ Producer
Ian “ Spider” Digance resume is one to be envious of. Spider, as he’s lovingly called, has over 35 years of professional global experience in the live music industry, including a diverse range of critically acclaimed productions, from stadium and arena spectaculars to intimate theatre productions.
He has specific expertise in the management and execution of live concert touring, with entertainment and event projects involving multiple stakeholders.
Spider’s work includes Tour management for Bands such as Deep Purple, INXS, JWM, and CMM. Production management for Joe Cocker, Michael Coppel and many more. He’s also a promoter rep for Live Nation and TEG Live.
Ian currently resides in Melbourne, Australia and enjoys time with his family when he’s not at a live event.
Chris Reynolds
In Memoriam, 1956-2020
World-class production manager Christopher J. Reynolds passed away on December 23, 2020, at the age of 64 following an extended battle with intrahepatic bile duct cancer.
Growing up in Berkshire, U.K, Reynolds attended Wellington College, a high school in the small village of Crowthorne.
He then moved on to the University of Southampton to study law and sociology, but eventually turned to his real-life focus in the live entertainment industry.
His first gig in the concert touring industry was in audio as an FOH and monitor engineer, but he found himself better suited to working as a production manager, stage manager or tour manager – all of which were areas where he could put some of his studies in law and sociology to good use.
In the early 1980’s, he was a production rep for London-based Alec Leslie Entertainment, working with many significant artists.
After that, Reynolds spent a couple of decades as a production manager (or occasionally stage manager) for heavy touring bands such as The Scorpions, Bon Jovi, Alice Cooper, Mötley Crüe, Skid Row and Pantera – to name just a few.
However, his talents extended far beyond the hard rock and metal scene. In the early 2000s, Reynolds began diversifying his portfolio; alongside his work with Ronnie James Dio, he added major acts such as Evanescence, Jennifer Lopez, Drake, Prince, 30 Seconds to Mars and the Brit punk/power pop band The Only Ones to his roster.
Among his other projects of note were working on the opening/closing ceremonies for the 2006 Winter Olympics in Turin, Italy; the horse show Apassionata; and a huge Chinese stadium opera production of Turandot.
With his passing, the industry has lost a true road warrior who was not only a skilled and efficient production manager, but a genuinely wonderful person who was well-liked by crews and artists alike.
He will be missed deeply and never forgotten.
Even in the throes of his battle with cancer, Reynolds expressed concern about how COVID-19 was affecting his colleagues in the touring world.
“You are all in our thoughts and prayers,” he wrote in an Internet posting. “We are a tribe, a micro-universe – the entertainment industry. In a world fraught with division and aggression, let’s hold space for each other until we can reunite in our buses, planes, venues and hotels around the world. We will rise again.”
