OUR BLOG
The Latest News In Global Event Production
The Towerhouse event marketing services goes way beyond stages, lights, and sound. We offer an array of services that will showcase our cohesive approach to partnerships and complete your event in style. We’re also pioneering the next big ideas in live events, which include the implementation of AI throughout concepting, planning, and execution. Together, we’ll take your event from special to spectacular.
What Are Some Successful Guerrilla Marketing Campaigns?
Guerrilla marketing is all about bold, unexpected strategies that captivate audiences, making a lasting impression without relying on traditional advertising.
Exploring Types of Experiential Marketing and Examples
Experiential marketing is a dynamic approach that creates memorable interactions between brands and their audiences.
Coca-Cola’s marketing strategy is renowned for its innovation
Coca-Cola's marketing strategy is renowned for its innovation, consistency, and ability to foster strong emotional connections with its audience.
What Is the Best Sample of Virtual Experiential Marketing?
Virtual experiential marketing (VEM) is redefining how brands engage with their audiences by combining the power of digital innovation with immersive storytelling.
How Coca-Cola Built the World’s Most Memorable Brand: Lessons in Experiential Marketing and Emotional Connection
Coca-Cola is a global juggernaut in branding and marketing, crafting one of the most recognizable and beloved brands in history.
Experiential Marketing Campaigns to Be Envious Of: Event Highlights and Insights
Experiential marketing has become a cornerstone for brands looking to foster deep connections with their audiences.
Coca-Cola Blurs Borders with Experiential Marketing Stunts
Coca-Cola’s brand isn’t just about selling beverages—it’s about creating moments of joy and connection worldwide.
Augmented Reality for Events: Elevating Experiences with Immersive Technology
Augmented Reality (AR) has emerged as a game-changer in experiential marketing, offering endless possibilities for engaging audiences
Event Management Tips for a Seamless Experience
Event management is a complex task that involves a multitude of moving parts, from planning logistics to engaging attendees.
