Event Production Company in Dallas
Dallas is known for hosting large-scale corporate events, industry conferences, and business programmes across a wide range of sectors, including technology, finance, healthcare, and energy. The city offers extensive venue infrastructure, strong transport connections, and the operational capacity required for complex event delivery.
Towerhouse Global delivers event production across Dallas and the wider Texas region, supporting corporations, brands, and organisations with conferences, executive programmes, and live events. With operations in more than 65 countries, we combine global production experience with local coordination to deliver events to an international standard.
Why Dallas
Dallas is a key market for event production companies in the United States, particularly for corporate and enterprise-level events. The city is home to a large number of Fortune 500 companies, alongside growing sectors in technology, finance, energy, and logistics.
Its central location makes it a strategic meeting point for national events, allowing attendees to travel efficiently from across the country. Dallas/Fort Worth International Airport is one of the largest and busiest airports in the world, providing extensive domestic and international connectivity.
The city’s infrastructure supports large-scale event delivery. Dallas offers a wide range of venues, from major convention centres to modern hotels and flexible event spaces. This makes it well suited for conferences, trade shows, and corporate programmes requiring significant capacity.
Event production companies in Dallas also benefit from the city’s layout. Compared to more congested markets, Dallas allows for easier transportation, more flexible load-in schedules, and fewer logistical constraints.
At the same time, scale introduces complexity. Large venues, high attendee volumes, and tight timelines require precise coordination across vendors, venues, and internal teams.
Towerhouse operates in Dallas with a focus on efficiency, planning, and consistent execution across all stages of production.
Venues
Production-oriented venue profiles for Dallas — capacities and technical notes condensed from completed Towerhouse research for quick comparison.
Kay Bailey Hutchison Convention Center
- Sq footage
- Exhibit Halls A & B at 100,155 sq ft each, Hall C at 103,940 sq ft, Ballroom A at 26,992 sq ft
- Staging
- Supports 4x8 ft risers, concert-stage sections & suspended production; Freeman is exclusive rigging provider
- Power
- Floor pockets up to 100A; additional power via approved contractor; outside generators prohibited
- AV
- Built-in room audio, projection mapping, live streaming, show lighting, and digital signage via approved partners
- Load-in / Dock
- Primary entrance/dock via 1225 Canton St; truck marshaling at 500 Hotel St; coordinated hall dock assignments
AT&T Stadium
- Sq footage
- Approximately 3 million sq ft total area; 98,200 sq ft field event area
- Staging
- Supports stadium-scale end/center-stage setups; temporary field protection & current package layout required
- Power
- Promoter-facing show power, switch locations, and field distribution require stadium technical rider
- AV
- Massive center-hung HD video board, broadcast/replay systems, distributed audio, and networked infrastructure
- Load-in / Dock
- Venue-controlled field & production access; truck gates, limits, and scheduling require advance coordination
American Airlines Center
- Sq footage
- Approximately 17,000–19,125 sq ft of arena-floor space depending on configuration
- Staging
- Supports touring end/center-stages up to 60x48 ft; loads over 130,000 lb require engineering review
- Power
- Multiple 208V 3-phase cam-lock services (100A–800A) at stage, downstage, and catwalk positions
- AV
- HD center-hung scoreboard, LED ribbons, broadcast infrastructure, and 300,000W JBL sound system
- Load-in / Dock
- West-side loading dock with 6–8 truck positions; published vehicle clearance of roughly 14 ft 6 in
Cotton Bowl Stadium
- Sq footage
- Not publicly published as a single rentable event-space figure; custom floor plans required
- Staging
- Temporary field stages, field protection, ground-supported roofs, and engineered ballast required
- Power
- Show-power specs and company switches require requesting the current Fair Park production package
- AV
- Stadium video, PA, and production systems; touring concerts supplement with event-specific systems
- Load-in / Dock
- Access through Fair Park gates and assigned routes; truck clearances and axle limits require advance coordination
Music Hall at Fair Park
- Sq footage
- Fixed-seat auditorium layout; single rentable venue figure not publicly published
- Staging
- Professional proscenium stage built for Broadway; fly-system, loads, and rules detailed in technical rider
- Power
- Theatrical and production power available; company-switch schedules require venue inquiry
- AV
- Professional theater sound, lighting, projection, and show-control systems support corporate presentations
- Load-in / Dock
- Backstage/production access controlled by venue; current dock and route dimensions are not public
The Factory in Deep Ellum
- Sq footage
- More than 50,000 sq ft of flexible corporate and live entertainment space
- Staging
- Permanent concert stage with touring capability; structural rules and dimensions detailed in tech package
- Power
- Show-power amperage, company switches, and tie-in locations require the current production rider
- AV
- Advanced concert audio/lighting, high-speed fiber connectivity, and a large 30 x 20 ft centerpiece video wall
- Load-in / Dock
- Expanded backstage, production offices, and hospitality; loading dimensions require venue direct contact
Gilley's Dallas (South Side Ballroom)
- Sq footage
- Approximately 27,000 sq ft within a multi-space entertainment destination
- Staging
- Permanent touring stage approximately 48 ft wide by 36 ft deep; overhead plans detailed in tech rider
- Power
- Show-power distribution details and company-switch locations are not publicly published
- AV
- Concert-scale audio, lighting, and video production available; current gear lists provided by request
- Load-in / Dock
- Dedicated loading dock and backstage area with green room, production office, and three dressing rooms
Toyota Music Factory (The Pavilion)
- Sq footage
- Approximately 87,742 sq ft total rentable space; permanent stage is 3,527 sq ft
- Staging
- Permanent concert stage and convertible rear wall supporting intimate, indoor, or open-air formats
- Power
- Show-power distribution and company-switch positions are detailed via Live Nation production rider
- AV
- Full-service concert production featuring state-of-the-art live entertainment sound, lighting, and video
- Load-in / Dock
- Touring back-of-house access available; exact loading docks and schedules require coordination
Fair Park Coliseum
- Sq footage
- Approximately 26,000 sq ft flat arena floor measuring about 230 x 114 ft
- Staging
- Temporary arena staging and touring rigs can be installed; roof specifications detailed via Fair Park
- Power
- Production amperage, company switches, and tie-ins are not publicly listed; request via operations
- AV
- Built-in center scoreboard plus flexible sound/lighting; touring acts can supplement venue gear
- Load-in / Dock
- Arena-floor and backstage routing coordinated via Fair Park operations schedules
Hilton Anatole (Trinity Ballroom)
- Sq footage
- Approximately 45,000 sq ft Trinity Ballroom; 600,000 sq ft total hotel event space
- Staging
- Staging and lighting available via hotel and on-site AV partner; ceiling points require production plan
- Power
- Ballroom and show-power distribution are event-specific; panel schedules are not public
- AV
- On-site presentation systems, advanced audio, lighting, visual effects, and custom technology support
- Load-in / Dock
- Hotel service docks and heavy freight elevators support large exhibition freight operations
Sheraton Dallas Hotel (Lone Star Ballroom)
- Sq footage
- Lone Star Ballroom is ~40,800 sq ft; over 230,000 sq ft of total property event space
- Staging
- Ballroom staging, lighting, and production available through hotel and on-site Encore crew
- Power
- Ballroom electrical distribution is event-specific; show-power amps require direct coordination
- AV
- On-site Encore AV production, presentation systems, high-speed internet, and hybrid event support
- Load-in / Dock
- Hotel service docks and freight elevators support convention freight; requires advance scheduling
Majestic Theatre
- Sq footage
- Fixed-seat historic auditorium; single rentable square-footage figure not publicly published
- Staging
- Permanent proscenium/concert stage with catwalk; limits detailed via City of Dallas technical package
- Power
- Professional theatrical power available; company switches and tie-ins are not publicly listed
- AV
- Permanently installed pro audio/lighting, historic acoustics, and corporate keynote presentation support
- Load-in / Dock
- Backstage and stage-door access controlled by operations; dock and routing are not public
Our Event Production Capabilities in Dallas
Delivering corporate events in Dallas requires strong coordination, detailed planning, and reliable execution. Towerhouse Global provides full-service event production designed to support large-scale conferences, business events, and live programmes across the city.
Our capabilities include venue sourcing, technical production, staging, registration and credentialing systems, front-of-house design, logistics coordination, and on-site event delivery.
We support events across Dallas with venue coordination, supplier management, and operational oversight, ensuring programmes are delivered efficiently and to a consistent international standard.
For organisations operating across multiple regions, Towerhouse integrates Dallas event delivery within broader global production programmes, maintaining consistency across markets.
Event Types We Produce in Dallas
We support a wide range of formats, particularly those focused on corporate scale and business outcomes.
We produce the following event types in Dallas:
Corporate Events & Corporate Conferences
Large-scale business events, annual meetings, and corporate programmes delivered with precision.
Product Launches & Activations
Strategic launches designed to engage both professional and consumer audiences.
Conferences & Speaking Events
Multi-day events with structured programming, speaker coordination, and logistics.
Leadership & Incentive Retreats
Executive-level experiences focused on engagement, performance, and alignment.
Live Events & Exhibitions
Events combining production quality with audience engagement and experience.
Ministry & Faith Gatherings
Large-scale gatherings supported with full production and coordination.
Our Dallas Presence
Our team supports event delivery throughout Dallas, providing local coordination, venue support, supplier management, and on-site event execution.
This allows Towerhouse Global to combine international production experience with practical knowledge of Dallas venues, logistics, and operational requirements.
Planning an event in Dallas? Let’s talk.
If you’re reviewing event production companies in Dallas, the key factors are execution, scale, and reliability.
Whether you’re producing a 300-person corporate event or a large multi-day conference, Towerhouse provides the production expertise required to deliver successfully.
Tell us about your event.
