What to look for—and how to choose a partner who delivers beyond logistics
Planning a corporate event is no small feat. Whether it’s a leadership summit, product launch, retreat, or awards gala, expectations are high—and the stakes are even higher.
That’s why finding the right corporate event planner isn’t just helpful—it’s essential.
The right planner is more than a project manager. They’re a strategic producer, creative partner, and logistics powerhouse all rolled into one. But how do you find one that fits your brand, goals, and event culture?
Here’s a step-by-step guide to choosing a corporate event planner who brings both polish and performance to the table.
1. Start with Your Event Goals, Not Just Your Budget
Before you start your search, get crystal clear on:
– What type of event you’re producing (internal, external, hybrid)
– Who your audience is (execs, partners, media, employees)
– What outcomes you want (brand visibility, team bonding, sales enablement)
– The level of creative, production, and tech complexity involved
Why it matters: Different planners specialize in different types of events. A great conference producer may not excel at immersive brand activations—and vice versa.
2. Search Strategically, Not Just Locally
Yes, you want someone who knows your city—but don’t limit yourself to proximity. Look for planners who:
– Have a portfolio of corporate events, not just weddings or social functions
– Understand your industry language and compliance needs
– Can scale globally or regionally if needed
Towerhouse Tip: Event planners should align with your brand not just aesthetically—but operationally and culturally.
3. Review Their Work Through a Production Lens
Look beyond flashy photos. Ask:
– How did they manage run-of-show timing?
– What tech was integrated (A/V, livestream, AR/VR)?
– How did they handle VIPs, speakers, or security?
– What contingencies did they build for weather or delays?
Pro Tip: Ask for post-event reports or client case studies. That reveals more than the sizzle reel ever could.
4. Vet Their Vendor Network and Venue Fluency
A seasoned planner should come with a trusted ecosystem of:
– AV and lighting pros
– Caterers and décor vendors
– Venue contacts with pull
– Staffing and hospitality providers
Bonus: Planners with venue familiarity can unlock better rates, load-in windows, and logistics support that save you time and budget.
5. Ask the Right Questions in the First Call
Use your discovery call to understand:
– How they approach creative concepting
– How they manage timelines and approvals
– Their process for budget management and transparency
– How they communicate during the planning phase and on-site
Towerhouse Standard: If a planner isn’t asking you strategic questions, they’re likely thinking tactically—not holistically.
6. Look for Chemistry + Capability
Event planning is high-pressure. You want someone who:
– Communicates with clarity and calm
– Problem-solves under pressure
– Aligns with your team’s communication style
– Brings ideas, not just answers
The best planners feel like an extension of your brand team—not just a vendor on contract.
Final Thoughts: Don’t Just Hire a Planner—Choose a Partner
Your corporate event reflects your brand’s values, identity, and excellence. Choosing the right planner ensures your message is delivered with impact—not just efficiency.
At Towerhouse Global, we produce and manage high-level corporate experiences that blend strategy, creativity, and flawless execution. Whether you’re planning an executive offsite, a global summit, or a brand moment at LA28, our team helps you craft events that feel meaningful, memorable, and measurable.
Looking for the right planner?
Let’s explore how we can bring your next corporate event to life—seamlessly and strategically.
