The Los Angeles 2028 Summer Olympics won’t just be a celebration of athletic excellence—it will be one of the most powerful brand and media moments of the decade. With billions of global eyes and a cultural atmosphere charged with energy, LA28 is the perfect launchpad for your next product, service, or brand campaign.
But launching during the Olympics requires more than just timing—it demands precision, creativity, and strategy. Here’s how to craft a winning product launch that breaks through the noise and rides the Olympic wave all the way to success.
1. Start Planning Early—Way Early
The biggest mistake brands make? Waiting too long. Olympic-related activations, media buys, and venue partnerships require months (or even years) of planning and approvals.
To-do now:
– Lock in your launch window aligned with Olympic event dates (July 14–30, 2028)
– Begin scouting activation spaces in key areas: Downtown LA, Santa Monica, Venice, Hollywood
– Engage experiential partners (like Towerhouse Global) to develop concepts, permits, and production timelines
2. Go Olympic-Adjacent (Legally & Creatively)
Unless you’re an official Olympic sponsor, you can’t use protected Olympic branding (logos, terms like “Olympics” or “Team USA”, etc.). But that doesn’t mean you can’t ride the cultural momentum.
Smart strategies:
– Create “Games-inspired” messaging focused on performance, unity, or celebration
– Build a fan zone or experience near Olympic venues that aligns with your audience
– Launch an AR or mobile extension of your product that users can engage with on-site or at home
– Tap into Olympic-themed content through influencer partnerships, cultural moments, or trends
3. Design a Live Experience Worth Talking About
The LA28 Olympics will be a magnet for influencers, media, and content creators. Launching your product in this environment means your experience needs to be visually arresting, socially optimized, and emotionally resonant.
Event activation ideas:
– Immersive pop-ups with interactive product demos
– Holographic or AR-enhanced unboxings
– Surprise performances, celebrity appearances, or athlete ambassadors
– Livestreamed product drops or launch moments
4. Integrate Social Media Before, During, and After the Event
Don’t just launch—tell the story across platforms. Social media will be buzzing throughout LA28, and your campaign should move with the momentum.
Tactics to win:
– Tease the product with countdown content and influencer collabs
– Launch an interactive campaign leading up to the reveal (AR filters, QR scavenger hunts, creator challenges)
– Create live social coverage of your launch experience with a dedicated content team
– Follow up post-event with recap reels, highlight stats, and product testimonials
5. Think Beyond LA—Make It Global
Yes, LA will be the epicenter, but the Olympics are a global event. If your product has international appeal, plan for multi-market amplification that turns your LA activation into a worldwide campaign.
Global extension tips:
– Mirror your LA experience in other cities via AR or virtual events
– Partner with global influencers for co-created launch moments
– Release geo-targeted content with local flavor
– Align product shipping and sales rollouts with international viewing schedules
6. Measure Impact and Capitalize on Post-Launch Momentum
LA28 may be a two-week event, but your product launch should live on well past the Closing Ceremony. Plan for:
– Campaign performance reporting (reach, engagement, conversions, media pickup)
– Retargeting campaigns for attendees and social engagers
– Brand partnership follow-ups or press tour extensions
– User-generated content roundups and community sharing
Final Thoughts: Launch Bold. Launch Loud. Launch Smart.
The LA28 Olympics represent more than a global sporting event—they’re a once-in-a-generation cultural convergence. Brands that activate smartly will not only reach massive audiences—they’ll connect through meaning, memory, and movement.
At Towerhouse Global, we specialize in helping brands launch products in unforgettable ways—through immersive experiences, social-first storytelling, and strategic campaign execution tailored for moments that matter.
Have a product you’re planning to launch around LA28? Let’s build something as bold as the Games themselves.
