How to create brand-defining experiences during the world’s biggest moment in Los Angeles
With the 2028 Summer Olympics set to light up Los Angeles, the city will become a global stage—not just for athletes, but for brands seeking to engage, inspire, and activate. For companies planning corporate events around LA28, this moment offers a once-in-a-generation opportunity to connect with audiences in unforgettable ways.
But the Olympics also bring high competition for attention, tight logistics, and amplified expectations. To win in this environment, your corporate event strategy must be bold, precise, and deeply attuned to the culture of the Games.
Here’s how to plan and produce high-impact corporate events that shine during LA28.
1. Anchor to Olympic Energy—Without Overstepping the Rules
Unless you’re an official sponsor, you can’t use Olympic IP directly—but you can align with the spirit, energy, and culture of the Games.
How to do it right:
- Use themes like performance, unity, innovation, and global culture
- Tap into LA’s Olympic buzz by timing your event alongside marquee competitions
- Activate in high-traffic Olympic-adjacent zones (Downtown LA, Santa Monica, Venice)
Towerhouse Strategy: We build concept narratives that echo Olympic values while staying fully compliant with legal and branding restrictions—so your message feels relevant without overreach.
2. Secure Prime Locations—Early and Creatively
LA28 will trigger an unprecedented demand for event venues, permits, and logistics. Waiting too long to book space could be the costliest mistake of all.
Smart moves:
- Lock in venues now (2025–2026) for 2028 holds
- Think beyond traditional spaces—pop-ups, rooftops, warehouses, and mobile units
- Consider proximity to Olympic fan zones and major venues like SoFi Stadium or Crypto.com Arena
Towerhouse Insight: We specialize in transforming unexpected environments into immersive brand spaces, helping clients stand out from the venue-crowd sameness.
3. Design for Hybrid Engagement
Your guests won’t all be in LA. Build a hybrid event strategy that connects on-site VIPs with remote teams, partners, or customers around the world.
Hybrid production must-haves:
- Livestream with real-time interactivity (polls, Q&A, breakout rooms)
- On-site social content capture synced with virtual platforms
- Dual-channel programming that feels meaningful to both in-person and remote audiences
Bonus: Use the Olympic moment as a global team touchpoint—bring international offices into the celebration with coordinated digital activations.
4. Create Content-First Experiences
During LA28, every event will compete with a flood of media, influencers, and on-the-ground excitement. Your production strategy must treat the event like a content engine.
Content-forward tactics:
- Build vertical-first stage designs for social media sharing
- Incorporate AR moments or digital interactives that guests can take with them
- Use branded storytelling zones and short-form capture crews
- Plan a “content cascade” before, during, and after the event
Towerhouse Playbook: We script content moments directly into the event experience—so your investment continues to drive engagement long after the lights go down.
5. Partner With Cultural Connectors
Don’t go it alone. Work with local talent, creators, athletes, and community leaders who bring authenticity and buzz to your event.
Ideas to explore:
- Athlete Q&As or surprise appearances
- Creator-led storytelling (vlog takeovers, BTS moments)
- Artist or music collabs aligned with LA’s rich cultural fabric
- Local cuisine and vendor integration
Why it matters: These partnerships root your event in the moment and the city, showing that your brand understands context—not just presence.
6. Plan for Operational Complexity at Scale
Olympic seasons bring crowds, road closures, security zones, and rapidly shifting logistics. Your production plan needs layers of flexibility and redundancy.
Production essentials:
- Permit and contingency planning with city and Olympic organizers
- On-site backup power, AV, and WiFi solutions
- Guest routing strategies that account for traffic and security zones
- ADA accessibility, credentialing systems, and multilingual staffing
Towerhouse Execution: We operate with a war room mentality—real-time updates, scenario planning, and a seasoned production crew who thrive under Olympic-level pressure.
Final Thoughts: Think Big, Execute Smart
The LA28 Olympics will be a cultural supernova—a collision of sport, entertainment, innovation, and emotion. For brands, it’s a chance to show up boldly and meaningfully in a moment the world is watching.
A well-executed corporate event during LA28 is more than a celebration—it’s a strategic brand statement, a recruitment tool, a media play, and a global content machine. And the window to plan it starts now.
At Towerhouse Global, we help brands produce Olympic-adjacent events that cut through the noise. From concept and compliance to logistics and live content, we build experiential campaigns with precision, ambition, and creative force.
