Customizable Ticketing Systems for Olympic Events
White-Label Ticketing Options
Your event, your brand, your ticketing system.
At LA28, your event might be Olympic-scale, but your guests should still feel like they’re walking into your world—not someone else’s.
That’s where white-label ticketing comes in.
Towerhouse Global offers customizable, white-label ticketing solutions that give you full control over the look, feel, and functionality of your ticketing experience—without sacrificing the horsepower behind the scenes. From branded landing pages to tailored access logic, we make sure your ticketing system looks like you built it, even if we’re the ones pulling the levers.
Because when you’re welcoming Olympic guests—sponsors, partners, athletes, families, dignitaries—you need more than just a QR code. You need a system that reflects your brand, respects your audience, and works without a hitch.
What Is White-Label Ticketing?
White-label ticketing means we handle the infrastructure—but you own the experience.
It’s your:
- Logo
- Color palette
- Fonts
- Language
- Domain
- Tone of voice
- URL
But our rock-solid tech stack underneath. Think of it like having your own custom-built ticketing platform—without the pain of building it from scratch.
This approach gives you:
- Full brand alignment
- Flexible workflows
- Guest trust and credibility
- Seamless UX from first click to final scan
It’s the Olympic ticketing solution that feels like it was designed in-house—because, with our help, it basically is.
Why White-Label Matters for LA28
At an event as massive and high-profile as the Olympics, ticketing is about more than just access—it’s about experience, perception, and control.
Here’s what white-label gets you that off-the-shelf platforms don’t:
🎟️ Brand Integrity
When a guest receives a ticket or invitation from your team, it should look and feel like it came from you—not a third-party vendor. With white-labeling, every email, confirmation page, and e-ticket carries your brand—not ours.
🛂 Security & Trust
Olympic guests are hyper-aware of phishing, fraud, and third-party spam. A branded domain and secure, professional-looking ticketing page build instant trust—and reduce confusion at check-in.
⚙️ Customized Logic
Need to issue multi-tier credentials for different zones? Offer dynamic QR codes that update in real time? Create unique access codes for media or government guests? White-labeling allows us to build your rules into your system.
📱 Seamless Mobile UX
From the ticket email to the scan-at-door moment, guests shouldn’t feel like they’ve jumped through different portals. Our white-label mobile interface keeps everything clean, cohesive, and intuitive.
Towerhouse White-Label Ticketing Capabilities
We’ve been delivering customizable ticketing solutions for years—and our LA28 offering is our most powerful yet.
Here’s what we can build into your white-label setup:
1. Branded Web Portals
- Custom-branded ticket purchase or RSVP pages
- Fully responsive design for mobile, tablet, desktop
- Language localization for international audiences
- Secure SSL certificates on your custom subdomain
- Embedded video, sponsor content, or schedule info
>2. Custom Ticket Design
- Branded digital tickets with your logo, brand colors, and icons
- QR or RFID integration
- Personalized guest info, seating assignments, and access tiering
- Dynamic ticket updates (change access or seating after issue)
3. Access Logic & Credential Tiers
- Multi-level access built into the QR code (VIP, GA, Press, Athlete, etc.)
- Single-use, multi-use, and timed-access options
- Expiration rules, geo-fencing, or scan limits
- Integration with third-party credentialing if needed
4. Communications Flow
- Branded confirmation emails and calendar invites
- Reminder emails and text messages
- Post-event thank-you emails or follow-up flows
- Custom support email addresses (e.g., [email protected])
5. Onsite Scanning & Validation
- White-labeled check-in app for staff (your brand on the screen)
- Fast scan speed with offline capability
- Live dashboard for tracking entry and attendance in real time
- Flagging and escalation protocols for access issues
6. Data & Analytics
- Real-time reporting dashboards
- Exportable guest lists and scan logs
- Integration with CRMs or guest management platforms
- Privacy-first design with GDPR and CCPA compliance
Built for Olympic Scale
White-label solutions are cute when you’re managing 500 people. But at LA28, you’re probably working with:
- Multiple venues
- Multiple days
- Multiple ticket types
- Multiple languages
- Multiple teams scanning and managing guest flow
Towerhouse white-label systems are built for this complexity. Our infrastructure supports:
- Tens of thousands of guests
- Dozens of simultaneous check-in points
- Real-time credentialing updates from central control
- Automatic syncing across staff devices
- Redundant backups and failover protocols (because the Olympic Games don’t pause)
Who It’s For
White-label ticketing works for any stakeholder that wants control and polish:
🏛️ National Delegations
Create invite-only portals for VIP receptions, athlete ceremonies, and press briefings—without needing to rely on the central Olympic tech stack.
💼 Sponsors & Partners
Design a premium, branded experience from RSVP to event entry that reflects your global identity—not a one-size-fits-all event template.
🗞️ Media Organizations
Build credentialing workflows that let you issue, revoke, and track media passes on the fly, all within a secure and professional system.
🎉 Activation Producers
Offer fans, clients, or public guests a streamlined path to registration, with built-in promo codes, ticket caps, or real-time updates.
Designed to Work With Towerhouse Systems—or Stand Alone
Already working with Towerhouse for venue sourcing, front-of-house, or production? Our white-label ticketing system integrates directly into our onsite check-in workflows, signage systems, and guest experience maps.
Just need the ticketing? No problem. We can plug into your existing operations and provide your team with a full toolkit—including training, documentation, and support.
Fully Supported. Fully Secure.
Our systems are protected by enterprise-grade security protocols, with:
- Two-factor authentication for staff access
- Encrypted ticket generation and QR code validation
- Regular vulnerability scans and performance testing
- Full documentation for Olympic and legal compliance
Plus, our support team is available pre-, during-, and post-event to troubleshoot, train, and keep everything humming.
Your Guests Deserve More Than a Boring Ticket
Let’s be honest: tickets are more than just entry keys. They’re the first thing your guests receive—and the last thing they scan. They’re a communication tool, a trust builder, and a chance to show your guests you’ve got your act together before they even walk through the door.
With Towerhouse white-label ticketing, you control the tone from click to credential. No third-party logos. No off-brand templates. Just a beautiful, seamless, secure experience that says:
“This is our event. And yes, we thought of everything.”
Integration with Mobile Apps
Because in 2028, your ticket isn’t in your pocket—it is your pocket.
In a city like Los Angeles, during an event like the Olympic Games, guests don’t want to carry a stack of credentials, maps, QR codes, and instructions. They want everything in one place—instantly accessible, reliably accurate, and refreshingly easy to use.
That’s why Towerhouse’s customizable ticketing systems are built for full integration with mobile apps. Whether you’re using an existing branded app, building a new one from scratch, or want us to deliver a white-label solution, we ensure your ticketing platform connects smoothly with the device guests trust the most: their phones.
This isn’t just convenience—it’s essential infrastructure for Olympic-scale events. When tickets, credentials, schedules, access tiers, and live updates all live inside a single app, your entire guest experience becomes faster, smarter, and infinitely more scalable.
Why Mobile Integration Matters at LA28
The Olympics are the most logistically complex event on the planet. Thousands of guests, dozens of venues, overlapping schedules, last-minute changes, and multi-tiered credentials—all playing out in real time.
Here’s why mobile integration isn’t optional. It’s operational oxygen.
📲 One App, Total Control
Give your guests a single, familiar interface for:
- Viewing their tickets and scanning in
- Receiving real-time updates and push notifications
- Navigating event maps and schedules
- Managing credentials for multiple events or attendees
- Accessing support or FAQs instantly
It’s not just about “digitizing tickets”—it’s about turning the guest’s phone into their Olympic command center.
🕒 Real-Time Flexibility
Need to change access rules? Cancel or update an event? Reassign a credential? Through mobile integration, those changes are pushed instantly and reflected inside the app—no printing, no re-scanning, no manual panic.
🚀 Friction-Free Check-In
Integrated mobile credentials allow for:
- Tap-to-scan QR codes at the gate
- NFC/RFID support for physical device proximity scanning
- Dynamic QR codes that reduce the risk of screenshot fraud
- Fast lane access based on credential tier
Less waiting. Less explaining. More “Wow, that was easy.”
How Towerhouse Enables Mobile Integration
We work with clients and app developers to connect our ticketing platform with your mobile ecosystem. Here’s what we bring to the table:
1. SDKs & API Libraries
We provide mobile Software Development Kits (SDKs) and robust APIs that let your dev team:
- Pull ticket data into your app in real time
- Render secure QR or barcode images within the app
- Authenticate users against your own login system
- Trigger push notifications based on scan events or ticket activity
- Display custom UI for different credential types (e.g., VIP badges, press passes)
Don’t have an internal dev team? We can build the integration for you.
2. Authentication & Security Integration
We support all major authentication protocols, including:
- OAuth2
- SSO/SAML for corporate or delegation logins
- Email/SMS OTP for frictionless guest entry
- Role-based access control for internal staff and volunteers
Your app’s user experience stays clean and branded. We handle the secure handshake behind the scenes.
3. Ticket Wallet Compatibility
Want to push tickets to Apple Wallet or Google Wallet? Done. Our ticketing system supports:
- Wallet pass generation
- NFC tap entry (when supported by venue hardware)
- Expiry and dynamic updates to stored passes
- Push messaging via wallet notifications
Guests who prefer native tools still get a top-tier experience.
4. Dynamic Credentialing
As guests check in, upgrade, or access different areas, their mobile ticket or pass updates dynamically:
- QR codes refresh to reflect new access rules
- Visual design changes (e.g., color-coded access badges)
- New event sessions or updates appear in their dashboard
No reprinting. No reissuing. Just real-time control.
5. In-App Guest Services
Ticketing isn’t just about entry—it’s about support. We can integrate:
- In-app customer service chat
- Event-specific help desks
- Venue access maps
- Translation services or accessibility info
- Lost-and-found or report-a-problem features
It’s not just a ticket. It’s a full-service Olympic concierge.
Built for Any App Strategy
Whether you’ve already built a custom event app or you’re starting from scratch, Towerhouse supports your path:
✅ Already Have an App?
We integrate into your existing environment via APIs and custom data feeds. We’ll match your backend and branding with our ticketing engine—so the guest experience feels native.
🚧 Building One Now?
We can collaborate with your dev team to structure data architecture, ticket render logic, and real-time guest flows.
🔖 Need a White-Label App?
Towerhouse can deliver a fully branded mobile app with ticketing built in. You get:
- Customizable branding and layout
- Full guest list and ticket assignment control
- Event schedule publishing
- Notifications and communications management
- Integration with venue maps and Olympic zones
Your app. Your experience. Our horsepower.
Real-Time Insights & Control
Mobile integration doesn’t just improve the guest experience—it gives your team live data and control, including:
- Who’s scanned in, when, and where
- What events guests are attending
- Which credential tiers are moving the fastest
- Which guests haven’t checked in yet
- Onsite crowd density and flow tracking (when paired with BLE/NFC)
This helps your ops team make smarter decisions, faster—whether it’s redirecting staff to another gate or adjusting access to avoid overcrowding.
Who It Supports
Mobile integration benefits everyone involved in your LA28 event:
🧑💼 Attendees & Guests
Simple, secure access to every credential they need—right in their pocket. No need to search emails or carry paper.
📲 Event Staff
Easy verification and scanning, faster resolution of credentialing issues, and fewer line headaches.
🏛️ Delegations & VIPs
Confidential access tiers, in-app support, and branded consistency across Olympic zones.
🧑💻 Tech & Ops Teams
Live monitoring, secure control, API flexibility, and minimal training friction. Your infrastructure stays smart—and scalable.
Security You Can Count On
Towerhouse mobile integrations are designed with enterprise-grade security:
- Encrypted ticket tokens
- Device-agnostic validation
- Server-side credential checks
- Activity logging for audit trails
- Built-in fraud prevention tools
Because you can’t afford bad actors in your Olympic ecosystem—and neither can we.
The Olympics Are Mobile. So Are We.
Let’s face it: guests at LA28 will expect a mobile-first experience. That means fewer PDFs and printouts, and more tap-to-scan, live updates, and dynamic credentials.
Towerhouse makes sure your ticketing platform doesn’t just “work” on mobile—it thrives on it. Seamlessly. Securely. Strategically.
One device. One tap. One incredible experience.
Let’s put your ticketing system right where it belongs—in your guests’ hands.
Tiered Pricing Structures
Because Olympic access shouldn’t be one-size-fits-all.
Not every guest is looking for the same experience. Not every pass unlocks the same door. And not every ticket should carry the same price tag.
At Towerhouse Global, we design customizable ticketing systems that support smart, scalable tiered pricing structures—helping you create differentiated experiences, maximize revenue, and meet the diverse needs of Olympic audiences.
From VIP hospitality and sponsor exclusives to media credentials and fan zones, tiered pricing allows you to manage complexity while delivering clarity. Guests know what they’re getting. Your team knows who’s coming. And your event runs smoother, smarter, and more profitably.
Because when the eyes of the world are on your LA28 program, your pricing structure should reflect the sophistication of your operation—not the simplicity of a flat rate.
What Is Tiered Pricing (And Why It Works)
Tiered pricing is the practice of offering different price points for different levels of access, service, or experience. Instead of treating every ticket as identical, you assign value based on what the guest receives.
That can include differences in:
- Seating location
- Access zones (VIP lounge, backstage, reserved hospitality)
- Included perks (food, drinks, swag, private viewing)
- Priority entry or early access
- Schedule access (single day vs. multi-day, daytime vs. primetime)
- Guest support levels (dedicated concierge, tech support, parking)
The result? You cater to different audiences, improve operational flow, and create a revenue model that actually makes sense for your event.
Why Tiered Pricing Is Essential for LA28
Let’s be clear: the Olympic Games are not a general admission event. Your guest list will likely include:
- Sponsors
- Government delegations
- Olympic families
- VIP clients
- Press & media
- General fans
- Contest winners
- Internal staff
- Vendors
- Volunteers
That’s ten different groups, with ten different sets of needs. And each one should receive—and pay for—an experience that matches their expectations.
Tiered pricing makes it easy to:
- Segment guest types without confusion
- Deliver tailored experiences that match ticket value
- Drive revenue from higher-tier access
- Limit crowding in premium zones by capping ticket types
- Upsell experiences through intentional tier upgrades
And with Towerhouse powering your ticketing backend, every tier is mapped, tracked, and enforced with precision.
How Towerhouse Structures Tiered Pricing
We don’t just build price ladders—we build value ladders. Our approach to tiered pricing is built around creating a logical, guest-centric progression through your offerings.
1. Tier Definition & Experience Mapping
We start by defining your tiers based on experience differentiation. That could look like:
Tier | Description | Features |
General Admission | Base-level access to a public fan zone or event | Entry only, no reserved seating |
Preferred Access | Upgraded guest experience | Reserved seating, express entry lane, welcome package |
VIP | High-touch, premium experience | Lounge access, complimentary food & beverage, concierge check-in |
Sponsor / Partner | Tiered by brand level | Private space access, co-branded credentials, behind-the-scenes tour |
Media / Press | Credential-based, invite-only | Priority camera access, dedicated check-in, tech support |
Athlete Family / Delegation | Controlled and confidential | Escort entry, personalized credentials, security integration |
Once the tiers are mapped, we build your ticketing flows to match. The guest only sees what applies to them, and every feature is reflected in the ticket’s permissions and appearance.
2. Dynamic Pricing Options
Need flexibility? Towerhouse supports:
- Time-based pricing (Early bird, peak hours, last-minute)
- Inventory-based pricing (Price increases as tiers sell out)
- Zone-based pricing (Pricing tied to venue location or distance)
- Access-based pricing (More access = higher ticket level)
- Bundle pricing (Multi-event or family/friends pass discounts)
This gives you the freedom to create offers, drive urgency, or reward loyal audiences without rewriting your backend.
3. Audience-Specific Pricing Rules
Different audiences need different rules. We support:
- Discount codes by group (e.g., sponsor employees, local community groups)
- Private sales for VIPs or insiders
- Locked tiers only visible with special access links
- Multi-ticket pricing logic (buy four, save 10%, etc.)
- Credential-based comping workflows (for athletes, partners, etc.)
With Towerhouse, you don’t have to bend your operations around your pricing model—we bend the model around your strategy.
Designed for Onsite Clarity and Enforcement
Price tiers aren’t helpful if they fall apart at the entrance. That’s why every Towerhouse ticketing system includes:
- Visual ticket differences (colors, watermarks, tier icons)
- Credential permissions built into QR codes
- Onsite scanning logic that enforces access rules
- Staff training materials to handle tier-specific questions
- VIP lane, GA lane, and support line workflows
Whether you’re running a 100-guest media event or a 10,000-person celebration zone, your price tiers stay organized—and respected.
Reporting That Tells a Story
Towerhouse analytics tools track tiered ticket data in real time, so you always know:
- How each tier is selling
- Where upgrades are coming from
- What your average ticket value is (and how to improve it)
- Who hasn’t checked in (and what tier they belong to)
- How many guests moved between tiers over time
You get a full picture of demand, pricing elasticity, and experience uptake. This isn’t just ticketing—it’s market intelligence.
Who Benefits from Tiered Pricing?
Everyone wins when tiering is done right.
🧍♀️ Guests
Get clarity on what’s included, confidence in what they purchased, and options to upgrade if they want more.
🧑💼 Producers
Can spread crowd loads more efficiently, upsell premium offerings, and build scalable operational flows.
🏛️ Partners & Delegations
Can issue credentials that reflect the stature and needs of their guests, without confusion or compromise.
🧮 Finance Teams
Gain more precise forecasting, better ROI on sponsorship assets, and clearer tracking on every dollar earned.
Real-World Examples of Tiered Olympic Ticketing
Let’s make it real:
- A national delegation may offer a high-security reception with three levels of access: staff, athlete family, and heads of state.
- A sponsor activation may create a public fan zone (free), a premium area with swag and meet-and-greets ($50), and a VIP rooftop party ($250).
- A media house may credential freelancers, camera crews, and on-air talent separately—all with custom access and cost structures.
Towerhouse makes all of it trackable, enforceable, and guest-friendly.
Don’t Just Sell Tickets—Sell Tiers of Experience
Flat-rate ticketing might be simple. But simple doesn’t scale. And it doesn’t reflect the complexity, strategy, or value of an Olympic event.
Towerhouse helps you break down your offerings into meaningful tiers—each with a price that matches the experience. The result? A smarter system that serves guests better, supports your brand, and unlocks the full revenue potential of your LA28 moment.
More clarity. More revenue. More control.
Let’s make every level of access feel like it was designed with purpose.