Every few years, the world turns its attention to a single city as it becomes the stage for history, athletic excellence, and cultural celebration: the Olympic Games. With Paris set to host the Summer Olympics in 2024, the question naturally follows—where is the next Olympic game venue after Paris?
The answer is already confirmed: Los Angeles, California. The LA Olympics 2028 are set to take place from July 14 to July 30, 2028, marking a monumental return of the Summer Games to the United States.
But LA28 is shaping up to be much more than a sporting event—it’s a global platform for storytelling, innovation, creativity, and connection. For brands, organizations, athletes, and fans, the 2028 Olympics will be a once-in-a-generation opportunity to engage through powerful experiential marketing and world-class live event production.
Here’s everything you need to know about the next Olympic venue, why Los Angeles is uniquely suited to host it, and how companies like Towerhouse Global are helping brands activate during the most anticipated event of the decade.
A Legacy City: Los Angeles to Host the Olympics for the Third Time
Los Angeles is no stranger to the Olympic spotlight. The city previously hosted the Summer Games in 1932 and 1984, both of which left a lasting legacy—not just in sports history but in civic pride, infrastructure, and entertainment.
When the LA Olympics 2028 begin, Los Angeles will join London and Paris as the only cities to have hosted the Summer Olympics three times. What makes LA28 different, though, is its focus on sustainability, inclusivity, and technology-forward engagement—all while using existing venues to reduce waste and overbuilding.
Where Will Olympic Events Be Held in LA?
Unlike some host cities that concentrate Olympic events into a single zone, LA28 will utilize a decentralized, regional model that spans across Los Angeles and surrounding areas. This approach allows for greater community inclusion and leverages iconic locations throughout Southern California.
Key LA Olympics 2028 Venues Include:
- SoFi Stadium in Inglewood – Opening and Closing Ceremonies
- LA Memorial Coliseum – Track and Field (and historic torch location from 1932 & 1984)
- Crypto.com Arena – Basketball and other indoor events
- UCLA Campus – Olympic Village (housing for athletes)
- Long Beach Waterfront – Aquatics, BMX, and triathlon
- Santa Monica Beach – Beach volleyball and cultural experiences
- The Intuit Dome (future home of the LA Clippers) – Additional indoor sports
- Various downtown and Hollywood locations – Fan zones, pavilions, and interactive experiences
This citywide distribution of events offers countless opportunities for experiential marketing campaigns, branded fan activations, hospitality lounges, and cultural showcases.
Why LA Is the Perfect Host City for 2028
Los Angeles is a global city, and everything about it is built for storytelling, scale, and experience. From its world-class transportation infrastructure and iconic venues to its diversity and deep ties to entertainment, LA is more than a host city—it’s a global stage.
Key Advantages:
- ✅Infrastructure-Ready – No need for excessive new builds
- ✅Cultural Capital – A melting pot of creativity and global identity
- ✅Entertainment Hub – The heart of film, music, gaming, and digital storytelling
- ✅Innovation-Driven – At the intersection of tech, media, and sustainability
These attributes make the LA Olympics 2028 uniquely suited to experiential marketing at scale and immersive brand storytelling.
Experiential Marketing at the Olympics: More Important Than Ever
In today’s landscape, audiences don’t just want to watch—they want to feel. They want to be part of the moment. That’s why experiential marketing is going to be a critical pillar of brand success at LA28.
Whether it’s an interactive fan zone outside Crypto.com Arena, a fully immersive digital retail experience in downtown LA, or an augmented reality installation along Venice Beach, the brands that stand out in 2028 will be the ones that offer meaningful, engaging experiences.
Examples of Experiential Marketing Opportunities at LA28:
- Brand pavilions and pop-up environments that bring stories to life
- Digital meet-and-greets and hologram interactions with athletes
- AR/VR gamified experiences tied to sponsor campaigns
- Branded safehouses or hospitality venues for media, athletes, and VIPs
- Mobile activations that tour LA neighborhoods during the Games
These aren’t just opportunities to “advertise”—they’re opportunities to create moments that matter.
Why Live Event Production Will Be the Backbone of LA28
To pull off campaigns of this magnitude, live event production will be everything. From creative design and fabrication to logistics, permitting, staffing, and technical execution, flawless event production will separate the extraordinary from the forgettable.
Brands, organizations, and teams need a partner who understands how LA moves, how its venues operate, and how to execute under Olympic-level scrutiny.
Towerhouse Global: Your Production Partner for the LA Olympics 2028
At Towerhouse Global, we live and breathe LA. We are a full-service agency specializing in experiential marketing and live event production, with deep roots in Los Angeles and a team that has delivered major events for global brands, sports teams, and cultural icons.
As LA28 approaches, we’re helping brands, governments, and sponsors concept, build, and execute unforgettable Olympic activations.
Our LA Olympics 2028 Services Include:
- Full-scale event production and creative direction
- Hospitality safehouses for athletes and VIPs
- AR/VR-enhanced fan experiences
- Permitting and production management across Olympic zones
- Staffing, logistics, venue coordination, and more
Whether you’re a global sponsor, a national Olympic committee, a media outlet, or a cultural organization, Towerhouse Global can help you show up big at LA28.
The Global Stage Awaits—Are You Ready?
The LA Olympics 2028 will be more than just a celebration of athletic excellence—they’ll be a celebration of human connection, creativity, and culture. From SoFi Stadium to Santa Monica Beach, the world will be watching Los Angeles—and brands will have their chance to make an impact like never before.
Whether you’re planning a large-scale activation, a localized pop-up, or a digital hybrid experience, Towerhouse Global is your partner for Olympic success.
📍Ready to activate at LA28? Let’s start planning now. Contact Towerhouse Global to bring your Olympic vision to life—on time, on brand, and on point.
