Masters of the Universe — Creator Content Activation

Masters of the Universe creator activation in Berlin: a stone-block castle wall with columns and a lit doorway portal showing a creator posing with a sword, flanked by boulders and magenta foliage

Berlin · 2026

DAYS FIRST CALL TO SHOW: 36
INVITED CREATORS: 150
LIVE ACTIVATION: 4H

CLIENT: Masters of the Universe
PROJECT TYPE: Creator Content Activation
SERVICES WE PROVIDED: International Production Management; Creative & Technical Development; Scenic & Fabrication; Technical Production

We turned a Berlin industrial space into the world of Masters of the Universe in 36 days, giving 150 creators a set built to carry the film campaign to their own audiences.

A giant Masters of the Universe poster wall, reading "Only in theaters June 4", standing under the lighting rig in the Berlin venue while a crew member walks past

An invitation-only activation in Berlin for the upcoming Masters of the Universe film. The ask was specific: build a world 150 invited content creators could step into, with recognizable sets and set pieces, and leave with original content for their own channels.

Towerhouse Europe got the call on April 22. Doors opened on May 28. A major entertainment property, an overseas venue and heavy scenic and technical demands, with no time for a conventional vendor search or long rounds of development.

Every set had to stay true to the film and still work as a creator-facing content environment. The room was not built to photograph well. It was built to generate content.

Doors opened on May 28, 36 days after first contact. A compressed international build ran from first call to live show without a significant operational breakdown.

Lounge hall at the Masters of the Universe activation in Berlin: creators gathered around chesterfield sofas and barrel tables beneath a lighting rig and disco ball, with themed set walls along the back

Panorama of the Masters of the Universe lounge set before doors: chesterfield sofas, barrels and stone-wall sets under blue-washed drapes, a disco ball and gobo light patterns across the floor

Our approach

The international network was already in place. Towerhouse Europe engaged its German production leadership and local fabrication resources, including WRCK, the day the project went live, so work started on the ground without qualifying a new supply chain.

U.S. and European teams ran in parallel: production planning, creative and technical development, CAD and drawing coordination, fabrication, logistics and show operations. Film set-piece information, CAD files and drawings became environments that could be built, shipped, installed, lit and shot.

Spindler & Klatt was transformed from an industrial event space into multiple creator environments: large-scale scenic worlds, dimensional character and throne setups, futuristic capture settings, interactive elements, branded film moments and creator hospitality.